Cold emailing has been around for decades, and businesses continue to leverage the tactic as a part of their marketing mix. It brings together the best of both worlds as you get the advantage of online reach while connecting with prospects personally in an old-fashioned way. But modern marketers often overlook the strategy because they have some misconceptions regarding this outreach method. Cold emailing is crucial, and the only reason it may not be working for you is that you are probably not doing it right. Here are some cold emailing myths marketers should ship believing sooner than late.
Myth #1- Cold emails are irritating
It is easy to believe that cold emails coming from nowhere are irritating for recipients. But the truth is that the way people feel about them depends on what you offer. If you have something valuable, they will probably be interested in opening and reading even random ones. A compelling subject line, concise content, and personalization make a winning combination. Remember to time the emails right, and avoid being too pushy.
Myth #2- Cold emailing is spamming
If you think cold emailing is much like spamming, get your facts right. Your campaigns may get intrusive and disruptive when you fail to segment the mailing list and blast the same message to everyone. Segment your audience, create personalized messages, and send targeted ones matching the interest of your recipients to avoid the spam approach. Simply speaking, offer value to the recipients with every message you send.
Myth #3- Using templates is a good idea
Another myth you should steer clear of is using templates for cold emails increases the response rates. It does mean less work, and you may even get results for a short while. But the idea does not work in the long run because your message appears like the ones every other brand uses. Consider hiring Cold email marketing services instead of using templates. You have experts customizing your campaigns for success. The best part is that you need not spend a fortune on their services.
Myth #4- Long emails are impressive
You may want to deliver maximum information about your brand and products to your potential customers through cold emails. But it may not be a good approach because no one wants to read endless messages when interacting with a brand for the first time. Moreover, extended ones are not mobile-friendly. Be concise when writing emails and ensure readers get valuable information. Also, be action-oriented to take the recipient down the sales funnel.
Myth #5- Researching recipients is a waste of time
The last thing you should do is skimp on the research part of your cold emailing campaign. Researching the recipients lets you know your audience better, just like building a buyer persona with your marketing campaigns. It takes some time and effort to understand the recipients, but the success rate goes up significantly. Dig deeper to see your open rates and conversions soar.
Steering clear of these misconceptions should be your top priority if you want your campaigns to be successful. Stick with facts and get the best outcomes for your business.