Powered by AI innovation, ChainShift introduces Korea’s first real-time AIEO & GEO platform, bridging the gap between traditional SEO and the new world of generative AI marketing.
In an age when AI is reshaping how people search, shop, and connect with brands, digital marketing is undergoing a complete transformation. ChainShift, a Seoul-based SaaS startup founded in 2025, has emerged as a driving force behind this change. Recognized as Korea’s first and only AIEO & GEO (Answer & Generative Engine Optimization) platform, the company empowers enterprises to understand and improve their visibility within AI-generated content ecosystems.
As AI-driven engines such as ChatGPT, Gemini, and Perplexity influence global discovery patterns, traditional SEO tactics have reached their limits. Today, the new challenge for brands is ensuring that AI systems recognize and recommend them accurately. “If SEO built the foundation for online visibility, AIEO & GEO is shaping the future of digital discovery,” said Amy Han, CEO and co-founder of ChainShift.
Unlike legacy SEO platforms, ChainShift measures real generative exposure—the frequency and credibility of brand mentions across AI-generated outputs such as conversational shopping, review threads, and product comparisons. Its platform deploys large-scale AI agents that replicate real consumer queries, allowing marketing teams to track brand performance within the world’s most intelligent engines.
This data-driven approach gives businesses a competitive edge through citation analytics, benchmarking tools, and AI-optimized content recommendations. It reflects a fundamental shift: visibility is no longer defined by keyword rankings but by presence within generative conversations that shape purchase intent.
Supported by Antler Korea Cohort 6 and certified as a venture startup by the Korean government, ChainShift has established partnerships with major Asian companies in beauty, electronics, and consumer goods, as well as a leading global consulting firm. The company recently completed a proof-of-concept (PoC) project in the United Kingdom to study how generative AI references local brands across sectors.
Building on its early success, ChainShift is now expanding its footprint across international markets. With a strong focus on innovation and collaboration, the company aims to bridge the gap between AI-driven insights and real-world business applications. Its data intelligence framework enables global brands to better understand consumer trends, optimize decision-making, and enhance brand visibility in competitive markets.
The company’s rapid growth is also fueled by strategic investments and partnerships that emphasize scalability and sustainability. By integrating generative AI with advanced data analytics, ChainShift continues to pioneer solutions that empower enterprises to stay ahead of digital transformation. This synergy of technology and business insight positions ChainShift as a leader in the evolving AI infrastructure landscape.
Looking ahead, ChainShift is committed to fostering cross-border collaborations and developing solutions that cater to the dynamic needs of industries worldwide. With a clear vision for the future, the company seeks to redefine how AI interacts with business ecosystems—delivering measurable impact, innovation, and long-term value for its partners and clients alike.
With expansion plans underway for the Asia-Pacific and U.S. markets, ChainShift is poised to become a global leader in AIEO & GEO technology. “We believe AI is redefining every stage of the consumer journey,” Han added. “Our mission is to ensure that brands not only appear in those conversations—but lead them with authority.”
<Media Contact>
Company: ChainShift Co., Ltd.
Contact: Daniel
Email: daniel@chainshift.co
Site: www.chainshift.co
Country: South Korea
