Press Release

Catalyze Research Partners With WOM To Connect Insights-Driven Blockchain Projects With Web3 Content Creators

WOM Protocol Pte. Ltd. – Web3 marketing solution, WOM Protocol, is thrilled to announce a marketing partnership with Catalyze Research, social insights and analysis firm for the blockchain and crypto projects.

The partnership will continue scaling WOM’s Ecosystem, by providing Catalyze Research, along with its global clients such as Layer 1, Exchanges, Dapps, and VCs, with access to WOM’s entire ecosystem of community growth and web3 content marketing tools.

Catalyze Research gathers vast amounts of high-quality data from the global crypto community, analyzing more than 74 social and news media sites, and tracking insights in more than 150 languages. Data-driven blockchain and crypto projects utilize Catalyze Research to understand and communicate with hard-to-reach crypto audiences. By partnering with WOM, Catalyze Research’s portfolio of projects will have the chance to launch creative campaigns with lifestyle, web3, metaverse, NFT, and crypto influencers, who have already produced more than 30k videos on WOM’s “TikTok of crypto” app, BULLZ and who have a deep and intuitive understanding of the tone of voice, storytelling and educational messaging needed to communicate with and grow active crypto communities.

Available for both iOS and Android users, the BULLZ app rewards creators daily based on content engagement and a trusted peer review rating the content must pass before earning. A valuable network of web3 influencers with over 30 million reach has already accumulated on the app. Although users “create to earn” through the built-in WOM Protocol, the app has expanded its features so that verified creators can view dedicated marketing campaigns directly within the app. The brands set up campaigns within the BULLZ Campaign Manager. Creators can see details, learn about the project and decide to support the campaign by creating a video about the project and, depending on the setting, also share the content on other social networks such as Twitter.

Ben Ko, Co-founder of Catalyze Research, said: “Community has a greater influence on crypto than any other market, which is why it is so important for blockchain projects to build strong community support. We are excited to work with WOM Protocol and provide our projects with the combined force of our social listening tools for analyzing and understanding web3 communities, with WOM Protocol’s community growth tools for gaining and maintaining attention.”

Melanie Mohr, Founder, and CEO of WOM Protocol said: “Catalyze Research really understands the importance of community power and has found a way to quantitatively analyze this meaningful indicator. With the WOM Protocol, we have an aligned interest to help brands/projects find, track and reward the community that talks positively about them. Word-of-mouth is an integral part of any community growth and we are excited to bring this to Catalyze Research and its projects.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM is backed by seasoned investors from around the globe. For more info about WOM


BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts, and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ

About Catalyze Research

Catalyze Research extracts vast high-quality crypto data to provide tailor-made analysis for audience insights, competitive environments, and market trends. For more information about Catalyze Research

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