With the world moving towards natural intake in almost every walk of lives, marula oil finds its distinct place. With benefits like serving the food and personal care industry in a “natural” way, the marula oil market is likely to take the entire industry for natural ingredients by storm in the next 10 years. Coming to healthcare, the marula oil is being used in physiotherapy. The seasonal stability and versatility on its part is expected to accelerate the market further.
How does the categorization of marula oil market go about?
The global marula oil market, by nature, spans conventional and organic. Type-wise, it’s cold pressed virgin oil and cold pressed oil. By end use, it’s foodservice industry, food processing industry, cosmetics & personal care, and household/retail. By distribution channel, it’s B2C (supermarkets/hypermarkets, specialty stores, online retail, and likewise) and B2B. Out of these, cosmetics & personal care dominates the market, followed by food processing industry. Nature-wise, organic rules the roost.
What’s with the Regions?
North America holds more than 60% of the market share due to the US ruling the roost. This could be attributed to an ever-increasing demand for cosmetic products based on natural ingredients. Europe follows suit. It’s a known fact that France is the fashion capital of the world. Brands like L’Oreal Paris are also vying for marula oil with growing inclination towards it. The Asia-Pacific is expected to grow at the fastest rate in the forecast period with increasing awareness regarding natural products. Coming to being used as an edible oil, Southern part of the African continent is at the forefront. The other advantage is that of preservation of meat owing to higher count of antioxidants.
The Competition says….
The key participants in the marula oil market include Marula Company, Marula Natural Products, SOUTHERN BOTANICA, DLG Company, Gramme Products, Natural Sourcing, LLC, Afri Natural, African Botanics, Marula Guys, African Exotic Oils, Gustav Heess, Rokit Botanics, Sva Organics, and likewise.
Coming to developments, Sva Organics has been certified at the highest level for several international organizations for making its products acceptable worldwide. They are inclusive of ISO, GMP, USDA, non-GMO, sans harmful pesticides, no MOQ, and Kosher. Rokit Botanics is into integration of globally accepted testing laboratories/3rd-party laboratories to ascertain products’ higher quality. “Certificate of Analysis” comes with marula oil’s every barrel.
In all, marula oil market is bound to see an exotic growth between 2021 and 2031.
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