Are you looking for a way to promote your business with promotional items? If your answer is yes, then you may want to consider creating custom calendars. They are a great option to promote your business and put your brand name before your potential customers.
According to a study, 74% of people who receive a promotional calendar say they look at it daily, and 90% say they keep it for at least a year. This significantly highlights the potential that this item has as a promotional tool.
However, before you start your search for a calendar printing service, you should consider a few things. They are as follows:
- Type of Calendar
There are many different types of options available when choosing a calendar. Depending on your purpose, you can pick from desk to wall calendars, pocket calendars, etc. Consider what calendar type would be most beneficial for your marketing objective and valuable for your target audience.
- A desk calendar is miniature-sized and can sit on a desk or be placed in a drawer. These are typically used by those who have an office job and need to be able to reference dates quickly.
- A wall calendar is more prominent in size and can be hung on a wall. They are an excellent way to showcase your brand and product images for business promotion.
- A pocket calendar is a small, portable calendar that can be carried with you. These are ideal for people who are always on the go.
- Your Target Audience
Before designing your calendar, you need to think about your target audience. It will assist you in determining the sort of calendar you’ll need to develop and design.
For example, if you are a real estate agent, you may want to create a calendar that features local landmarks and attractions. Or, if you are a pet store owner, you may want to create a calendar that features pets.
- Your Budget
Custom printed calendars can be quite expensive, so you’ll need to consider your budget before you start shopping around. Keep in mind that the price will vary depending on the type you choose, the quantity you order, and the calendar printing service you use.
- The Purpose of the Calendar
Do you want to drive traffic to your website? Encourage people to check your product or service? The calendar’s purpose will determine the messaging and call-to-action you include.
For example, if you wish to increase website traffic, you may include a QR code that people can scan to be taken to your website. Or, if you’re going to encourage people to buy your products, you may include a coupon code they can use at checkout.
- Content of the Calendar
Now that you’ve considered the calendar’s purpose, it’s time to start thinking about what to content to include in it. Here are a few things to consider:
- Your company name, logo, and contact information
- Important dates (e.g., holidays, events, etc.)
- Images (e.g., product photos, landscape photos, etc.)
- Messaging (e.g., taglines, slogans, etc.)
- Call-to-action (e.g., website URL, coupon code, etc.)
- Size of the Calendar
Calendar sizes typically range from 8.5 x 11inches(e.g., pocket calendars) to 17 x 11inches (e.g., wall calendars). Take notice of the amount of space you have to work with when deciding on size.
- Pocket calendars are the smallest type and can fit in a purse, backpack, or pocket.
- Desk calendars are larger than pocket ones but still small enough to fit on a desk or drawer.
- Wall calendars are the largest type and are meant to be hung on a wall.
- Shape of the Calendar
Calendars come in various shapes, from the traditional rectangular shape to more unique shapes like oval and die-cut. Consider the form that would best fit your brand and product images.
- Die-cut calendars are unique shapes that can be customized to your brand or product.
- Rectangular calendars are the most common type and can be easily customized to any size.
- Oval calendars are a more traditional shape that is still popular among businesses.
If you would like a particular shape, ask your calendar printing service if they offer that option.
- Type of Paper to Use
The type of paper you use will affect the quality and durability of your calendar. Here are a few things to consider when choosing a paper type:
- Glossy paper has a shiny finish and is ideal for photos and images.
- Matte paper has a more subtle finish and is suitable for text-heavy designs.
- Recycled paper is made from recycled materials and is a great option for eco-friendly businesses.
- Cardstock is a thicker paper ideal for companies that want a high-quality calendar.
- Binding Type
Do you want your calendar to lay flat when open? Then you’ll need to choose a type of binding that allows that. Here are a few common binding types:
- The saddle stitch is the most common type of binding and is ideal for small calendars.
- Wire-o is a more durable binding that is ideal for larger calendars.
- Perfect bound is a type of binding that uses glue to attach the pages. This binding is often used for thicker calendars.
- Calendar hangers are ideal for wall calendars and allow the calendar to hang flat against the wall.
When it comes to calendar printing, there are many things to consider. But by following these tips, you’ll be sure to create a perfect calendar for your business.