It’s a cutthroat world out there, and businesses have to prioritize staying on the bleeding edge to remain competitive. This means not only being up to date on all of the latest technology but also having a complex understanding of the emotional needs of the client and how these two things intersect.
In an increasingly online world, our relationship with technology has drastically changed. Studies have shown that people can look at their phones for up to five hours a day. This doesn’t touch time spent on computers, laptops, or tablets. In this new technical age we live in, people are forming more and more personal connections with their devices as they allow us access to our favorite digital spaces and communities. And in 2021, the digital space has become the most critical frontier for any growing business.
The real question becomes now, how do we reach these people in a continuously diversely niche digital landscape? The answer can be a little enigmatic, but luckily new strategies are being introduced every day to take advantage of this digital revolution.
Now let’s take a closer look at just a few of these strategies that can help your company stake its claim in our evolving landscape!
Staying In Touch
Brands need to stay in touch with their customers. If your company is looking to build a relationship with its consumer base, one of the surest ways to connect with them is through their phone. This is where contacting the customer directly through text message marketing can be a huge boon to your business. Companies that contact their customers directly have been shown to have a noticeable increase in traffic to their websites. These targeted ads can communicate your product in a way that seems familiar to the client. This instills a sense of comfort for your customer. Thus, making your company a welcomed site as one combs through their notifications at the end of the day.
An additional advantage to note is that now the customer has a clear and convenient pipeline from learning about your product to purchasing it. This allows companies to take advantage of the rush many consumers feel when greeted with an exciting new product. Not only that but once the link has been followed. The customer then sees not just the initial product they clicked for, but all of the related listings on your site as well. This is significant because, all through one click, a single ad has done the work of many! ItIt’secause of this that direct marketing through texting has become one of the go-to strategies for top-level businesses!
Taking a Scientific Approach
In the maelstrom of the modern economic field, finding a foothold when you are starting out with your business can be a precarious proposition. It’s easy for any company to get lost in the shuffle regardless of the quality of its product. So? How do we combat this? Well, there are many ways to do it, but by far the most interesting is this system of growth hacking techniques. These techniques are ways to increase your company’s level of awareness by using social media and other modern tools at our disposal. They are geared towards elevating the desirability and visibility of your brand, by creating demand for your product through careful manipulation of social media. This can include creating content specifically for your brand i.e. posts, creating a blog, making brand-specific videos. This also can extend to real-life social interactions through things like referral programs, or having invite-only events and mailing lists. Creating a buzz around your brand is important to your success. People want to feel like they are in the know at all times. These tools are incredibly powerful in the right hands because they can create that social capital that is fundamental to your business making a name for itself.
Setting the Table
When just starting, companies need a clear and concise way to explain to potential investors (and themselves) the when, the where, and the why of how their money is being moved through the company. This is where things like capitalization tables become invaluable. This begs the question, what is a cap table? A cap table is an organizational tool used to outline the flow of capital in one’s start-up. Put plainly; it is a graph that can help illuminate and illustrate how money is spent within your company to shareholders and potential investors. This is indispensable when projecting your company’s growth. As well as keeping a level of transparency and accountability within the company. Easily made in programs like photoshop from adobe, cap tables can be a huge help in keeping up your company’s due diligence. It’s just like the old saying. “You can’t know where you’re going unless you know where you’ve been.”So to that effect, the cap table is the perfect tool to keep you on the road to success!
Gaining New Ground
In this article, we’ve put a lot of focus into the digital space but now let us take a step back and focus on the real world. In any healthy business’ trajectory there eventually comes a time where growth means opening your first physical storefront. Now, this may seem like a daunting task because of the high risk involved. Not to even mention the high amounts of capital needed. But as any small business knows, entering physical space in the real economy is one of the essential steps to success. Luckily for those looking for financing options, places like Vaster Capital have created straightforward funding solutions that are competitive for any business. Investing in a storefront is an excellent choice for any company as it is known to boost consumer confidence. This increases your sales and helps you become a more dominant presence in the marketplace. Companies with a physical presence have been shown to not only have increased sales in their storefront but online as well. A physical storefront is what grounds your company. Give yourself a strong foundation in which to build your empire!
Remaining flexible in the market today is one of the most important things a company needs to be to become successful. High maneuverability coupled with a laser-like focus on technological and sociological trends is paramount to that flexibility. This methodology, coupled with the solid financial backing and clear communication between investors, is what keeps a company in a positive growth pattern through its infancy and into its adolescence.
As we go further into the digital age. It is becoming abundantly clear that only companies that can stay on top of these trends are the companies that thrive. Through not just an understanding of the complexities of technology but also how we as humans confront and interact with that technology every day. Through a combination of that understanding and the use of these tips and techniques, any company will notice an impact in their growth, on their way to success!
