Two of the most consequential technology sectors in modern business are marketing technology (MarTech) and advertising technology (AdTech). Though they are frequently...
Forecasting the future of a market growing at nearly 20 percent annually requires a willingness to take the numbers seriously. The global...
Pivot Points: Marketers Share Lessons on Adaptable Strategies Marketing strategies must evolve quickly to keep pace with shifting technology and consumer behavior....
Every major wave of change in marketing technology has been driven by a shift in the underlying capability of software. Email made...
One of the more nuanced stories in the global MarTech market is the distinction between two different growth figures that can coexist...
A compound annual growth rate of 19.9 percent is not a number that appears in mature, saturated industries. It is the kind...
In any global industry, the question of where leadership is concentrated tells you a great deal about where the industry came from...
Budget conversations in technology rarely tell a story as clearly as this one. When McKinsey research published in 2024 found that approximately...
In 2011, Scott Brinker, then a marketing technology consultant and founder of what would become chiefmartec.com, published the first edition of what...
Somewhere between 2011 and today, marketing technology stopped being a category and became an ecosystem. When Scott Brinker, VP of Platform Ecosystem...
There is a particular kind of confidence embedded in a long-range market forecast. When analysts at Grand View Research project that the...
Marketing technology is one of those industries where the numbers seem to keep outpacing expectations. Each year, analysts revise their forecasts upward....
Every time a brand sends a targeted email, personalises a website landing page, or traces a customer’s path from the first social...
Introduction People don’t usually go searching for StuartKerrs.com on a whim. It often starts with a small push maybe a business wants...
Every time someone picks up a phone, opens a browser, or turns on a connected television, advertising technology is working quietly in...
Crypto press release distribution is no longer just a way to announce a token launch. In 2026, a well-planned press release campaign...
Facebook page engagement directly influences brand trust, purchase decisions, and conversion rates. In 2026, businesses with higher engagement metrics — including likes,...
Building a recognisable crypto brand requires more than launching a token, opening a Telegram group, and posting market updates on X. The...
Why Search Rankings Matter More Than Ever People pull out their phones. They search for the nearest plumber or coffee shop right...