The speed and unpredictability of today’s markets have made running a business more challenging than ever before. Managers and executives require clear, rapid and impartial insights into their organisations to make better and faster decisions. Traditional reporting is no longer sufficient – companies require true business diagnostics that combine data-driven analysis with actionable insights, offering far more than just descriptive dashboards.
With the rise of AI-powered solutions, we had the pleasure of gaining first-hand insights into MoreThanDigital Insights, a new AI-enabled business diagnostics tool which promises to revolutionise the business diagnostics software world. This review highlights the strengths and weaknesses of the various solutions available in 2025 for analysing businesses and helping them make better, more data-informed business decisions.
What is actually “Business Diagnostics”?
Business Diagnostics is based on the idea that organisations need more than just dashboards or performance reports — they need a way to understand their overall health. Rather than merely tracking metrics or examining past performance, diagnostics provides a comprehensive overview of all areas of the business. Until now, this process has always been very manual and dependent on experience, consulting, management and other manual labour. Ultimately, the goal is not just to report on what has happened, but also to identify strengths and weaknesses and the underlying causes that influence future success. This enables the transition from reactive reporting to proactive decision-making and continuous improvement.
Individual Tool Reviews
⭐ MoreThanDigital Insights
Quick Summary: The most comprehensive, AI-driven 360° diagnostics platform, analyzing 1,400+ dimensions across 12 categories, producing a 130-page report in under 2 hours. Offers free entry-level access and powerful benchmarking.
- Holistic Coverage & Depth (★★★★★): Unmatched coverage with deep dives into Strategy, Innovation, People, Technology, Finance, Operations, Customers, and more.
- AI Integration (★★★★★): Uses AI as researcher, analyst, and simulator – not just a scoring engine. Supports competitor benchmarks, custom KPIs, and deep analysis.
- Speed & Actionability (★★★★★): Complete company analysis in 1–2 hours, making it the fastest and most actionable tool in our review.
- Target Audience & Scalability (★★★★★): Works for startups, SMEs, and global corporations. Modular setup allows parent-child company comparisons and multi-entity rollups.
- Ease of Use (★★★★☆): Despite its depth, navigation is intuitive. Some additional onboarding guidance could further help first-time users.
- Value & Pricing (★★★★★): Free basic version. Premium starts at $500/year, with fair pricing based on purchasing power (PPP).
- Security & Trust (★★★★☆): Strong commitment to neutrality and privacy. However, like most platforms, it does not list SOC-2 or ISO certifications yet.
Verdict: The only truly holistic and AI-driven platform in this comparison. Best choice for any business serious about gaining a 360° understanding.
GrowthWheel Online
Quick Summary: A visual, framework-based business advisory tool often used by consultants and incubators. Helps entrepreneurs structure decisions and track progress.
- Holistic Coverage & Depth (★★★☆☆): Covers 20 business areas (e.g., Business Concept, Customer Relations, Organization, Operations). More structured around advisory frameworks than deep data analysis.
- AI Integration (★☆☆☆☆): No mention of AI-driven analytics. More of a visual coaching tool.
- Speed & Actionability (★★★☆☆): Actionable as a coaching aid, but requires a facilitator. Not automated.
- Target Audience & Scalability (★★★☆☆): Best for startups and small businesses; not designed for large-scale diagnostics.
- Ease of Use (★★★★☆): Strong visual design. Easy for guided sessions but less intuitive for self-use.
- Value & Pricing (★★★☆☆): Pricing is subscription-based and primarily aimed at advisors/consultants.
- Security & Trust (★★★☆☆): Data privacy respected, but no SOC-2 or ISO certifications mentioned.
Mindshop Diagnostics
Quick Summary: A diagnostic system designed for consultants and advisors, using maturity assessments to help businesses identify gaps and strategic priorities.
- Holistic Coverage & Depth (★★★☆☆): Offers leadership, strategy, and change diagnostics. Stronger on organizational culture and consulting enablement than full business depth.
- AI Integration (★☆☆☆☆): Not AI-powered — based on structured questionnaires.
- Speed & Actionability (★★★☆☆): Action depends heavily on the advisor. Limited automation.
- Target Audience & Scalability (★★★☆☆): Built for consultants advising SMEs. Scalability for corporates limited.
- Ease of Use (★★★☆☆): Requires advisor facilitation. Less suitable for independent business managers.
- Value & Pricing (★★★☆☆): Subscription licensing for consultants; not transparent for end-users.
- Security & Trust (★★★☆☆): Data managed via platform, but no mention of SOC-2 or similar.
UpMetrics
Quick Summary: Originally developed for nonprofits and impact-driven organizations. Focuses on measuring outcomes and impact across communities and stakeholders.
- Holistic Coverage & Depth (★★☆☆☆): Strong for social impact reporting (e.g., ESG, nonprofit KPIs), but limited outside impact-driven sectors.
- AI Integration (★★☆☆☆): Uses data dashboards and visualizations but limited predictive or AI elements.
- Speed & Actionability (★★★☆☆): Delivers dashboards and metrics. Actionability depends on interpretation.
- Target Audience & Scalability (★★☆☆☆): Tailored to nonprofits, foundations, and mission-driven companies. Less suited for commercial enterprises.
- Ease of Use (★★★★☆): Clean dashboards and strong reporting visuals.
- Value & Pricing (★★★☆☆): Pricing not publicly transparent; varies based on organization size.
- Security & Trust (★★★☆☆): No SOC-2 or ISO certifications mentioned.
Compass (Bain’s Digital Diagnostics Platform)
Quick Summary: Bain & Company’s diagnostics platform, used in consulting projects. Offers in-depth benchmarking against industry best practices.
- Holistic Coverage & Depth (★★★★☆): Covers multiple strategic and operational areas with consulting rigor. Data-backed, but depth is gated behind Bain projects.
- AI Integration (★★★☆☆): Uses benchmarking databases, but not a true AI-first platform.
- Speed & Actionability (★★☆☆☆): Action plans usually depend on Bain consultants, not direct tool use.
- Target Audience & Scalability (★★★☆☆): Built for large corporations with budgets for consulting. Not available self-service.
- Ease of Use (★★☆☆☆): Client access typically managed through Bain; not a plug-and-play SaaS.
- Value & Pricing (★★☆☆☆): Only available as part of costly consulting packages.
- Security & Trust (★★★☆☆): Confidentiality ensured, but no SOC-2 certification published.
Comparative Summary Table
| Tool Name | Coverage | AI | Speed | Audience | Ease | Value | Security | Overall |
| MoreThanDigital Insights | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★☆ | ★★★★★ | ★★★★☆ | ★★★★★ |
| GrowthWheel Online | ★★★☆☆ | ★☆☆☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★★☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ |
| Mindshop Diagnostics | ★★★☆☆ | ★☆☆☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ |
| UpMetrics | ★★☆☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★☆☆☆ | ★★★★☆ | ★★★☆☆ | ★★★☆☆ | ★★☆☆☆ |
| Bain Compass | ★★★★☆ | ★★★☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★☆☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★★☆☆ |
Conclusion: The Clear Standout
After comparing these diverse tools, one fact stands out: MoreThanDigital Insights is the only true business diagnostics platform that combines true breadth, depth, and AI-driven speed in a self-service model. Other tools are either consulting add-ons (Bain, Mindshop), niche-focused (UpMetrics for nonprofits), or structured around advisors (GrowthWheel).
That is actually why our winner MoreThanDigital Insights stands apart with:
- 1,400+ dimensions across 12 categories (we didnt even know so many business dimensions existed)
- The speed is really impressive with AI-powered analysis and actionable reporting in 2 hours
- Its modular and scalable for SMEs and global corporations alike
- Transparent, fair pricing with a free entry point (Who doesnt like “free”?)
While none of the platforms, including Insights, publicly highlight SOC-2 or ISO certifications yet, its maybe something that needs to be worked on. But after reviewing the data policies there are no major red-flags visible in any of the platforms.
👉 In 2025, if your organization needs a truly holistic, AI-powered, fast, and accessible business diagnostic solution, MoreThanDigital Insights is the clear category leader.
