The Dutch are early adopters of new technologies, including mobile apps. According to Statista, the app revenue in the Netherlands will achieve an 8.14% annual growth rate and US$1,313.00k market value by 2027. This makes the Dutch app market an attractive opportunity if you are interested in app development in the Netherlands targeting the local Dutch audience.
But how to bring an instantly engaging app that grabs the attention of Dutch audiences easily? Well, several time-tested strategies are followed by top mobile app development companies in the Netherlands, like Mobilions, to build a successful app. This blog post will discuss tips and strategies for building successful apps for the Dutch market.
Understand the Dutch Market
The first step to building an app for the Dutch market is understanding the local culture, language, and preferences. Your app should have a clear purpose and be designed to achieve that purpose as efficiently as possible. Dutch people also value privacy, so make sure your app complies with the European General Data Protection Regulation (GDPR) standards. Additionally, the Dutch are environmentally conscious, so incorporating sustainable features in your app can be a plus.
Localize your App
Localization is crucial when building an app for the Dutch market. Dutch people prefer apps in their language, so make sure your app is available in Dutch. You can hire professional translators to translate your app into Dutch.
Also, ensure that the app is culturally adapted to the Dutch market. For example, the Dutch prefer the 24-hour clock over the 12-hour clock, so make sure your app displays time accordingly. Another example is the date format, typically DD/MM/YYYY in the Netherlands. Localizing your app will also help build trust with your Dutch users, and they are more likely to recommend your app to others.
The Dutch people, among all Europeans, have the habit of communicating without beating around the bush. Naturally, they expect this straightforwardness in the app user experience as well. Ensure your app has a fast-loading time, and minimize the steps required to complete a task.
Use Local Payment Methods
When it comes to mobile payments, the Dutch prefer local payment methods. Popular payment methods in the Netherlands include iDEAL, PayPal, and credit cards. Ensure your app supports these payment methods to cater to the local market. Using local payment methods will also help build trust with your users and make it easier for them to purchase within your app.
Deliver Quality Customer Support
Ensure your app has a support system, such as a chatbot or an email support system. Respond to user queries promptly and provide helpful solutions. Consider adding a feedback system in your app, which can help users feel heard and provide valuable insights into how you can improve your app.
Incorporate Local Content
Local content in your app can make it more appealing to Dutch users. This can include news, weather updates, and other relevant information specific to the Dutch market. Providing localized content can help users feel more connected to your app and make it more relevant to their daily lives. Hiring local content creators or partnering with local media outlets can ensure your content is relevant and high-quality.
Consider the Competition
The Dutch market is highly competitive, and many apps are available in the Dutch app stores. Offering unique features or a more user-friendly interface can help your app gain traction in the market. Additionally, identifying successful apps in other markets and adapting them to the Dutch market can be a successful strategy.
Build Trust with Your Users
Building trust with your Dutch users is crucial to the success of your app. The Dutch value transparency and honesty, so ensure your app is transparent about user data usage and protection. Ensure that your app complies with the GDPR standards and provides users with clear privacy policies.
Cater to Local Events and Holidays
Catering to local events and holidays can make your app more relevant to the Dutch market. For example, offering deals or promotions during local holidays such as King’s Day or Liberation Day can help your event app gain attention and build engagement. Additionally, incorporating local events such as concerts, festivals, and sporting events in your app can make it more relevant to the local market.
Be Socially Responsible
Social responsibility is highly valued in Dutch culture, and incorporating socially responsible features in your app can help build trust with your users. For example, including features that promote sustainability, such as carbon footprint tracking or recycling tips, can appeal to environmentally conscious users. Additionally, donating a portion of profits to local charities or causes can help build goodwill and increase user loyalty.
Stay Up-to-Date with Trends
For any app adhering to market-specific trends, it is important to push traction in the target market, and this needs to be taken care of when you launch an app in the Dutch market as well. For example, incorporating voice-activated commands or integrating with popular social media platforms can make your app more attractive to younger users. Additionally, incorporating gamification features, such as rewards and badges, can increase user engagement and retention.
Keep your App Up-to-Date
Keeping your app up-to-date with the latest technologies and user feedback is crucial to maintaining user engagement and satisfaction. Regular app updates ensure getting rid of bugs, optimizing app performance, and bringing more value to users. Additionally, responding to user feedback and incorporating their suggestions can help build trust and loyalty with your users. The app can gain traction through systematic and regular updates and become more competitively successful.
Summarizing
Building a successful app for the Dutch audience in the Netherlands requires a deep understanding of the Dutch local culture, preferences, and language. Localization, user experience, local content, and excellent customer support are all important factors in building an app that resonates with Dutch users.
On top of all these, building trust with your users, staying up-to-date with trends, and keeping your app up-to-date are all important factors in maintaining user engagement and satisfaction in the highly competitive Dutch market. By incorporating these strategies and paying attention to user feedback, you can build an app that appeals to the Dutch market and achieves success.
