In today’s highly competitive skincare market, essences are a popular choice for branding due to their highly effective ingredients and precise efficacy. For start-up beauty brands or companies that are expanding their product lines, choosing a professional and reliable private label facial serum manufacturer is often the first step in determining the success of a product.
Facial Serum Market Growth Trends
According to various organisations such as Statista and Grand View Research, the facial serum market is growing at a steady pace. the global serum market size has exceeded USD 23 billion in 2024 and is expected to reach over USD 37 billion by 2028, maintaining a compound annual growth rate (CAGR) of around 8.5%. Among them, the Asia-Pacific region, especially China, Japan and South Korea, contributes significantly, accounting for more than 35% of the global demand.
Therefore, many brands and some entrepreneurs will carry out this project to enter the beauty market with their products.
Why more and more brands are opting for private label serums
Firstly, serum is one of the most valued parts of consumers’ skincare process. Unlike water and milk, it puts more emphasis on efficacy, such as anti-aging, repair, whitening, oil control, etc. Consumers are willing to pay for the effect, and it is also easier to build brand loyalty.
Secondly, compared to building your own factory from scratch, private label cooperation is more flexible: you only need to focus on brand marketing and sales channels, while complex aspects such as formula development, product packaging, production, testing, filing and so on can be handled by professional customised cosmetic manufacturers. In this mode can fully reduce the risk of entrepreneurship and upfront costs, but also to save most of the time!
Choose the right manufacturer to build core competitiveness for the serum
A good manufacturer is not just an ‘OEM’, but your product development partner. A good manufacturer is not just an ‘OEM’, but a partner in your product development. They usually have the following advantages:
1. a proven library of efficacious serum formulas, for example:
Niacinamide brightening serum (for young skin)
Ceramides (for dry and sensitive skin)
Hyaluronic Acid Complex (for all-age hydration)
Peptide Firming Serum (for mature skin).
You can choose from these existing mature formulas, or according to the brand’s concept, put forward the demand for the other party to “re-formulate and customise.
2. Support a variety of specifications and small batch ordering
High-quality skincare OEM partners can usually provide 10ml, 15ml, 30ml and other different volumes of essence packaging options, suitable for different price points and sales scenarios. At the same time, they support ordering from as low as 1,000 bottles, allowing brands to be more flexible during the market testing phase.
3. Packaging design and supporting services
In addition to product development, a quality OEM partner can also provide packaging services for your brand, whether it’s the choice of serum bottles (dropper?), or the choice of packaging for your brand. Vacuum bottles? Vacuum bottles?) or bottle and box design to label compliance, providing a one-stop solution to save a lot of communication costs.
How to create a competitive facial serum combination set?
Nowadays, single-action serums can no longer meet the diversified needs of consumers. Combined serum sets (e.g. ‘day and night care set’, ‘hydrating + repairing 2-piece set’, ‘anti-aging + firming 3-piece set’) are more likely to stimulate users’ desire to try them out, and increase the price per unit and the repurchase rate. Repurchase rate.
Here are some common combination ideas:
| Skin type | Recommended combination | Effective selling point |
| Dry skin | Hyaluronic acid hydration + ceramide repair | Double moisturizing, lock in moisture and soothe |
| Oily skin | Niacinamide oil control + tea tree acne-clearing | Balance oil, inhibit acne |
| Sensitive skin | Panthenol soothing + Centella asiatica repair | Anti-inflammatory repair, strong barrier |
| Mature skin | Peptide firming + collagen activation | Anti-wrinkle and anti-aging, improve elasticity |
Conclusion:
The development of serum-based products may seem complicated, but if you can find a custom skincare manufacturer with R&D strength, production capacity and partnership experience, you can focus more on branding, content marketing and channel strategy, and invest your limited budget in the most critical aspects.
Whether you’re a first-time entrepreneur dipping your toes into the skincare industry or a brand with an existing base looking to expand its SKUs, serum products are a category worth focusing on. And choosing the right manufacturer is the starting point for you to create a breakout product.
