Bridging the Software Gap Between the Blockchain and the Consumer


Every startup wants a piece of the blockchain these days but not all of them are sure what to do with it when they get there. That’s because the blockchain in many ways remains a futuristic idea, particularly as it relates to consumer applications. And if cutting edge tech startups and developers behind consumer facing apps haven’t mastered the complexities and idiosyncrasies of distributed ledger technology, how much further removed must consumers be at this point?

That’s where Simple Token comes in, bridging the ever-widening gap between the blockchain and mainstream consumer apps. The blockchain has given developers the freedom to create democratized digital services with greater transparency, less friction (e.g. costs and middlemen) and monetization. But with the freedom comes responsibility and there is no reason for companies to “go it alone.”

The blockchain is new territory for nearly everyone, and the entire premise of the distributed ledger technology rests on decentralization, trust and transparency. There’s no reason for a company to take on the risks, costs and coding alone when there’s a partner that can manage the “leg work” for them.

Who would use Simple Token? Any company with a business-to-consumer app looking to leverage the blockchain could lift their profile with Simple Token’s software package. Simple Token is a protocol for consumer-app tokenization and an ERC-20 utility token that helps startups launch their own branded digital currency. Simple Token’s solution covers token creation, launch and management on open scalable sidechain.

What the solution allows a B-to-C startup to do is to focus on their own ecosystem and users, while Simple Token handles the token, “soup to nuts.” Publishers behind digital tokens may know they need the blockchain but they may not know what it takes for their economy to flourish. Simple Token does, and their seasoned management and development team has been working on the project since 2016.

Tokenization is applicable to just about any consumer app, whether it’s content, photography, music, travel, gaming or something else. Token features are largely driven by the type of economy the publisher wants to create.

Token restrictions, for instance, deter short-term engagement where big buyers could jump ship after the hype surrounding a token sale has subsided. Think of it as a lock-up period that you would find in a private equity transaction. Token rewards are a way to get users engaged, similar to how it’s done in the gamification process where there are incentives and goals to unlock tokens. Rewards can be addicting for users in a positive way and drive regular user engagement.

Simple Token is that software bridge to connect the end user with the blockchain, whether the consumer realizes they’re on the blockchain or not. When developers explain the blockchain in layman’s terms, they generally say that end users who are accessing the ledger wouldn’t see any difference from using the Internet. Simple Token takes a similar tack, as we’re making the blockchain-based ecosystem run seamlessly whether or not end users know what’s happening behind the scenes.

As a utility token, Simple Token represents a best-of-breed solution and the upcoming token sale will be focused on enabling new economies. Simple Token is not just a startup, it’s a movement that appeals to everyone from blockchain-based startups, to established and early developers alike, and to potential backers.

To learn more and to register as a Simple Token backer, visit Also, join the Simple Token Telegram channel ( for direct engagement with Jason and co-founders.

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