Bath and shower products, color cosmetics, skincare, haircare, oral care, and other personal care items are all included in the personal care sector. Personal care products have been increasingly popular among customers in recent years.
This is due to growing consumer knowledge of ubiquitous personal care goods, a desire for effective cosmetics, demand for environmentally friendly products, and want for natural or organic products. Oral hygiene is important among all personal care items since it is a crucial aspect of overall health.
Also, developing a working-class populace combined with expanding per capita pay and shopper spending by the populace in BRICS is supposed to reinforce the development of the oral consideration market, explicitly in BRICS. Additionally, expanded brand mindfulness for items tending to explicit dental-related issues, for example, awareness and brightening are supposed to drive interest for oral consideration items soon.
Oral Care Market Overview
The oral care market in the BRICS is examined based on factors such as product type, distribution channel, and country. In the foreseeable future, rising consumer knowledge of oral hygiene is expected to fuel demand for oral care products.
Market Value Forecast
Globally, the oral care industry is anticipated to be worth US$ 39.1 billion in 2014, rising to US$ 50.8 billion by 2020, with a CAGR of 4.5 percent from 2014 to 2020. The BRICS oral care industry is anticipated to be worth US$ 10.7 billion in 2014 and US$ 17.3 billion by 2020, with an annual growth rate of 8.4% from 2014 to 2020. Oral care products’ increased visibility is a primary driver of market expansion in the BRICS region.
Competitive Players Outlook
International players such as Colgate-Palmolive Co., Uniliver Group, Procter & Gamble Co., Koninklijke Philips N.V., Johnson & Johnson Inc., and GlaxoSmithKline Plc dominate the BRICS oral care market. Regional businesses such as Dabur and Amway, on the other hand, account for a major portion of the entire BRICS oral care industry.
based on product type
- convenience stores
- department stores
- direct selling
- general merchandise retailers
- hypermarkets & supermarkets
- vending machines
- specialty stores & pharmacies
- direct selling