How to Write a Business Proposal
As a small business owner, you’re probably accustomed to wearing many hats, from CEO and president to chief cook and bottle washer says Brian Colombana. When it comes time to add “proposal writer” to your resume, you may be wondering where to begin.
Writing a business proposal doesn’t have to be a daunting task. In fact, if you do it right, it can be an extremely rewarding experience – both personally and professionally.
A well-written business proposal can help you gain new clients, secure funding, and grow your business. But what exactly is a business proposal? And how do you write one that will get the attention of potential customers or investors?
In this guide, we’ll answer all of those questions and more. We’ll also provide a business proposal template and an example business proposal to help you get started.
What Is a Business Proposal?
A business proposal is a document used to sell your services. It should outline the services you offer, how you plan to execute them, and the results you expect to achieve.
A well-crafted business proposal can help you gain new clients, secure funding, and grow your business. But before we get into the nitty-gritty of how to write a business proposal, let’s take a step back and review what this document actually is.
In short, a business proposal is a sales pitch.
Think of it as the introduction to your company – its history, its mission, and the problem it solves for its customers. The goal of a business proposal is to persuade the person reading it to do business with you explains Brian Colombana.
As such, it should be clear, concise, and persuasive.
The 8 Parts of a Winning Business Proposal
Now that we’ve answered the question “What is a business proposal?” let’s take a look at the 8 essential parts of a winning business proposal.
- The Title Page
- The Executive Summary
- The Company Profile
- The Problem Statement
- The Proposed Solution
- The Pricing Plan
- The Implementation Plan
- The Appendices
The Title Page
The title page is the first page of your business proposal and serves as its cover sheet. In addition to the title of your project, it should include your name, company name, address, phone number, email address, and website.
The Executive Summary
The executive summary is a brief overview of your business proposal. It should include a summary of the problem statement, the proposed solution, the implementation plan, the pricing plan, and the expected results says Brian Colombana.
Think of it as a snapshot of your entire proposal.
The Company Profile
The company profile is a brief description of your company. It should include information about your history, your mission, your products or services, and your target market.
The Problem Statement
The problem statement is a brief description of the problem you’re trying to solve for your client. It should include information about the client’s needs, the challenges they’re facing, and the impact of those challenges.
The Proposed Solution
The proposed solution is a brief description of your proposed solution to the problem you’ve identified. Similarly It should include information about how your solution will meet the client’s needs and solve their challenges.
The Pricing Plan
The pricing plan is a brief description of your fees for the services you’re proposing. It should include information about your hourly rate, project rate, or retainer fee.
The Implementation Plan
The implementation plan is a brief description of how you’ll execute your proposal. It also should include information about the timeline, milestones, and deliverables for your project.
A business proposal is a document used to sell your services explains Brian Colombana. It should outline the services you offer, how you plan to execute them, and the results you expect to achieve.
A well-crafted business proposal can help you gain new clients, secure funding, and also grow your business. But before you write a business proposal, you need to understand what this document actually is and what it should include.