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Breaking the Growth Barrier With PMU Launch: How Carina Catapulted Her B2B Business from Stagnation to Six Figures

Breaking the Growth Barrier With PMU Launch: How Carina Catapulted Her B2B Business from Stagnation to Six Figures

A New Beginning for Carina’s B2B Journey

Carina, a determined entrepreneur in the B2B sector, was stuck in a frustrating cycle. Despite her relentless efforts, her business revenue had stubbornly plateaued at $1,200 per month for seven months. Realizing that she needed expert guidance to break through this ceiling, Carina enlisted the help of Kyle Koschel and Renato Fabri, founders of PMU Launch, a company renowned for their strategic prowess in scaling businesses. This case study unveils how their collaboration transformed Carina’s business, skyrocketing her monthly revenue by 35 times within just one year.

From Plateau to Potential

Carina’s B2B business had been built on the foundations of word-of-mouth marketing and content creation. While these methods had initially attracted some clients, they were no longer enough to sustain or grow her business. Carina found herself generating only about 10 leads per month—far below the volume needed to meet her financial goals or support sustainable growth.

Additionally, without a structured sales process, Carina struggled to convert these leads into paying clients. Her sales approach was inconsistent, relying heavily on spontaneous conversations rather than a clear, guided process. As the sole service provider, Carina was overwhelmed by the demands of her business, leaving her with little time or energy to focus on growth strategies. She knew she needed a more strategic and structured approach to break free from the cycle of stagnation.

Cracking the Code with Strategic Advertising

Recognizing the need for a robust lead generation strategy, Kyle and Renato immediately set to work revamping Carina’s approach. Leveraging the proven methodologies of PMU Launch, they designed a targeted Facebook advertising campaign aimed at reaching Carina’s ideal clients—those most likely to benefit from her services. The ads were carefully crafted to highlight the unique value of Carina’s offerings, capturing the attention of prospects who had previously been unaware of her business.

The impact was immediate. Within just 30 days, Carina’s business experienced a surge in inquiries, and her revenue soared from $1,200 to $6,000. This fivefold increase was a clear indication that the new strategy was hitting the mark. The campaign not only expanded her reach but also attracted high-quality leads that were more likely to convert into paying customers

Mastering Sales and Operations: A Combined Strategy

With a newfound influx of leads, the next challenge was ensuring these potential clients were effectively converted into paying customers. Drawing from their extensive experience at PMU Launch, Kyle and Renato understood that a strong sales process was critical to sustaining the momentum created by the advertising campaign. They developed a customized sales script tailored specifically to Carina’s business. This script provided a consistent framework for client calls, allowing Carina to navigate conversations with confidence and precision.

To ensure the success of the sales process, Kyle and Renato didn’t just hand over the script—they actively engaged in the refinement process. They reviewed Carina’s sales calls, offering constructive feedback that helped her fine-tune her approach. This iterative process led to a significant improvement in her closing rate, doubling her revenue to $13,000 the following month​

However, the rapid growth brought new challenges. As Carina’s business continued to expand, she found herself increasingly burdened by operational tasks. The influx of leads and clients meant that her time was stretched thin, making it difficult to manage both client servicing and administrative duties.

To address this, Kyle and Renato introduced an appointment setter into her business. This individual took over the responsibility of handling inbound leads, scheduling appointments, and optimizing Carina’s calendar. This operational tweak allowed Carina to focus on what she did best—servicing her clients and closing deals. The impact was immediate, with Carina’s monthly income jumping to between $15,000 and $18,000

But the operational adjustments didn’t stop there. As Carina’s business scaled, she reached a critical point where she was fully booked two months in advance, creating a bottleneck that threatened her growth. Kyle and Renato recognized the need for further expansion and facilitated the recruitment of an additional service provider to help manage the increased workload.

Moreover, they brought in an Operations Manager to oversee the day-to-day running of the business. This manager’s role was crucial in maintaining the quality of client interactions, managing the appointment setter, and tracking key performance metrics. These enhancements not only ensured that client satisfaction remained high but also freed Carina to focus on strategic business growth. With these changes, her business hit a peak monthly revenue of $29,000​

Section 4: Building the Dream Team for Sustained Growth

The rapid growth of Carina’s business brought her to another critical juncture—capacity. With her schedule fully booked two months in advance, Carina needed additional support to maintain the momentum. Kyle and Renato facilitated the recruitment of a new service provider to help manage the workload.

They also brought in an Operations Manager to oversee the day-to-day running of the business, ensuring that client interactions remained top-notch while freeing Carina to focus on strategic growth. These enhancements were pivotal, driving Carina’s monthly revenue to an impressive $29,000.

A Roadmap to Continued Success

Carina’s transformation from a struggling entrepreneur to a thriving business owner is a powerful testament to the impact of strategic guidance. Kyle Koschel and Renato Fabri’s holistic approach at PMU Launch—focusing on targeted lead generation, a structured sales process, and operational efficiency—proved to be the key to unlocking her business’s full potential.

For entrepreneurs facing similar challenges, Carina’s story serves as an inspiring blueprint for breaking through growth barriers and achieving sustained success in the competitive B2B landscape. With the right strategies, support, and willingness to adapt, significant and sustainable growth is within reach, even from the most challenging starting points. Carina’s journey is a reminder that with the right guidance and a clear roadmap, businesses can not only overcome obstacles but also thrive in ways they never imagined possible

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