It’s no secret that branding is a huge part of business success, particularly in the world of online business today. Your personal brand is more important that ever, and is a major key to achieving omnipotence, and remaining relevant online.
2020 was certainly a year of separation in business, with 2021 set to be even bigger in that regard.
Those who choose to continue to invest in their brand will continue to dominate their respective industries – while those who don’t will simply be left behind. Having worked with over 350 businesses & entrepreneurs in the last 8 months, Australian Entrepreneur Lewis Schenk knows all about that. Having built one of the fastest growing and most highly sought after PR brands, he has truly disrupted the industry and certainly made a name for both himself and his company.
Q: Thanks so much for joining me! Now, obviously 2020 was a year of massive growth for the team at Boost Media. I’m curious – what’s the plan for 2021?
Lewis: I appreciate that! Great question. Well firstly, since we have experienced such massive growth, it was hard to keep up with everything for a while. Throughout December we had a ridiculous amount of work coming in, and I didn’t have the systems in place to handle that efficiently. So now I’ve really placed an emphasis on building both our team and systems, so we can continue to serve both our new and existing clients at an even higher level.
Q: That’s awesome. So is emphasising customer experience a part of your focus?
Lewis: Most definitely. I think it’s so easy to get caught up in the numbers and trying to get more and more clients, but I had a massive perspective shift after reading “The Customer Loyalty Loop’. The takeaway from this book is that by focusing on serving your current clients at an even higher level, you will naturally attract more and more clients. Since I’ve begun implementing this at the end of last year, the amount of referrals we have had has gone through the roof.
Q: Totally, I get that. I feel like a lot of people treat it as a numbers game – am I right in assuming this?
Lewis: Well yeah, in some instances for sure. I think the guys who are at the top of any industry online really know how to drive sales through the door. However this isn’t always the best thing, as they can be jeopardizing their customer customer experience and even attracting the wrong type of clients along the way – which I’m sure causes more headaches in the long run.
Q: Definitely. Anyway, I’m sure the readers would love to know a little more about you. I think we’re all curious – can you pinpoint one major decision you made that really shifted the trajectory of your life?
Lewis: For sure. It was definitely the moment I began investing in my own personal development, and breaking out of the chains that society was holding me down with. It took many years of hard work on myself before seeing any kind of true results or success, but there were a bunch of failed ventures along the way which helped me get to where I am now.
Q: Wow, I love that. There is certainly a lot of power in that. Now even though you’re not in ‘personal branding’ by trade – you really do have an awesome brand presence online. What tips can you give to people just starting out?
Lewis: Haha thanks, I appreciate that. Well, ever since I started Boost Media, it didn’t take me long to realise that people like to do business with people – not just a brand. Which is when I invested heavily into my personal brand. I’m no expert, but my best advice would be to invest in your brand. From professional photography, graphic design, and definitely PR. You have to look at it from the perspective of your industry being completely saturated, so how can you stand out?
Q: Great advice. So, how does one achieve brand omnipresence online?
Lewis: Honestly. It’s pretty simple. You need to be everywhere. Instagram. Facebook. Linkedin. TikTok. Clubhouse. Google. When people go to any of these platforms, you want to be the one they see on there. When people google you, you want to have good press – everywhere. We all know that it takes 7 touch points before someone will do business with you, so by being everywhere it certainly shortcuts that process.
Q: Very true. So before we wrap this up, what is the best piece of advice you’ve ever received – and also what is the best advice you could pass on to someone starting out their journey.
Lewis: There’s definitely a few that spring to mind. But I remember my year 12 physics teacher telling me; “Question everything”. As cliche as that sounds, it is so important to always approach every situation with an open mind, and question it until you prove it to be true or not – rather than just taking what someone tells you on face value.
For someone starting out on their entrepreneurial journey, I’d definitely say to just choose one thing and get ridiculously good at it. Tiger Woods isn’t known for being a jet at baseball, basketball, tennis and golf. He is known as the best in golf. The best people in any industry focus on one thing, and one thing only. Until they’ve mastered it, delegated it & and moved on to the next challenge.
Q: Lewis, Thanks so much for taking the time to do this with me. Wishing you all the best for 2021 and beyond!
Lewis: Thanks so much for having me!