Digital Marketing

Blogger Outreach Strategy: Beginners Guide [2022 Updated]

What is Blogger Outreach and Benefits?

Blogger outreach involves approaching and strategically communicating with one or more influencers/bloggers from a specific industry to promote a brand’s products or services to achieve a specific goal, such as powerful backlink building, improving SEO metrics, content marketing, and earning backlinks and more.

The other benefits include: 

  • It is cost-effective 
  • A common audience base is shared 
  • Provides a link to untapped markets 
  • Boosts connection with target audiences 
  • Builds strong relationships and improves trust
  • Opens doors for new opportunities by gaining new platforms, and 
  • Increases global profile 

Some places provide a blogger outreach service that can help promote a brand’s new content, establish a strong online presence, boost brand awareness, and earn backlinks to grow organic traffic.

How to create a perfect outreach strategy?

1.Define a goal

Before you start a blogger outreach campaign, set clear milestones. This creates an outline of the campaign, and these goals will help to measure and track results like engagement and blog traffic. For example, you need to define campaign goals that boost lead generation if you want more sales. This helps in choosing the right blogger

2.Identify relevant targets 

Once your goals are defined, start building on blogger prospects that suit your business or brand. Create a table by making a simple spreadsheet with the information about the bloggers, such as their names, website/blogs, social media, etc. This helps to filter out the best ones. 

3.Email them

Bloggers are bombarded with emails daily. Ensure to curate a simple and concise message with a clear subject line. Your email should catch their eye and you should clearly define your USP, something they cannot say no to. You need to be clear about what you expect from them as well. 

By effectively interacting, you can gradually hone a strong, trustworthy long-term relationship with them. This helps to boost your brand’s website traffic.

4.Measure results and optimise your strategy 

It is vital to check if your campaign has any gaps by deeply analysing and scrutinising the outcome. Collecting feedback can help. To monitor a prospect’s action, for example, if they downloaded or clicked a link provided, use tracking systems. Once you have fully understood feedback and conducted meetings, it is vital to optimising your strategy. 

Types of Blogger Outreach

Product Reviews 

A blogger will most likely do a review on a product they like and sometimes even use themselves. They take pride in knowing their audience values their views and opinions on things. If a product or service aligns with a blogger’s niche, positive reviews are given that attract the kind of recognition your brand deserves. A review can be a photo or an informational short video

Sponsored posts

These are paid posts that bloggers publish on their blogs or websites that contain backlinks. The cost depends on how established and influential the blogger is and the kind of post being published. 

Product features 

Similar to product reviews, the product you offer a blogger will be featured on their blog that explains specific features of your product in-depth. 


Author Bio

Giveaways positively impact both the blogger and the brand. The items are provided by the brand and the bloggers create a competition or list of tasks their users need to perform to win the items. These giveaways are typically hosted on Instagram or Youtube videos. This helps to draw the attention of the audience to the brand. 

Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine, is the Associate Director, Digital Content at Stan Ventures. He is a frequent blogger who keeps a tab on the latest updates in the SEO and technology arena. Reach me @Mail | LinkedIn Twitter | Facebook or View all posts by Dileep





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