Blockchain-Based Financial Services Ecosystem For Traditional And Cryptocurrency Payments; Interview with Kathy Roberts, CEO of Switch Reward Card

Blockchain Financial Services Ecosystem

Switch Reward Card offers a blockchain-powered financial services ecosystem with debit payment solutions for both traditional finance and cryptocurrencies. In this interview, CEO Kathy Roberts will be telling us more about the Switch Cards, the Switch reward system, and all the benefits the financial ecosystem has to offer.

Please tell us more about yourself. 

I’m Kathy Roberts, a veteran of business sectors including retail, human resources, customer service, banking, and trust services.   I’ve loved my work but took a break to raise a son who is now an adult and the emerging world of blockchain finance has allowed me to return to the industry as CEO of Switch Reward Card.    

I’m very passionate about charitable work and currently sit on the Board of Who Lives, a nonprofit providing clean water in the developing world.

I originally hail from the Pacific Northwest, but have lived all over the country and hope the next place will be my new favorite.

What is Switch and what solutions do you provide? 

The switch is a blockchain-based financial services ecosystem. The blockchain is empowered by a global decentralized node network where node licensees will be rewarded, by the blockchain, with Switch Digital Rewards. The switch offers debit payment solutions for both traditional and cryptocurrencies around the world.   Currently, our Switch Black Card is a Debit Card with a Card Management App which is in Open Beta Testing and our Switch Trading Platform where you can buy, sell and send cryptocurrencies is in Closed Beta Testing.

Could you give us a walkthrough of the Switch technology and ecosystem, how does it work? 

Let’s say that you have and are hosting a Switch Smart Node helping to power the Switch Node Network, which is a Layer-2 blockchain.   And that you have the Switch Trading Platform and the Switch Black Card.   Not only could you buy and sell cryptocurrencies with the Trading Platform, but you could use those converted currencies with your Switch Black Card to make your daily purchases anywhere VISA is accepted all the while you are earning Switch Digital Rewards with each transaction as well as by hosting your node.  You could also be a consumer of any of these products individually.

What is the market size of the blockchain-based financial services ecosystem and why is a platform like Switch in demand? 

The potential market size of a blockchain-based financial services ecosystem is larger than the market size of a non-blockchain-based financial services ecosystem because there are a lot of people who do not have access to or do not trust traditional financial systems.  The switch will give these people another option.

The reward system has been an ancient practice, what makes digital reward special, and what makes Switch reward unique? 

Many rewards programs dictate how you can use them.  Can you easily buy a pizza with airline miles?   In addition to being on the blockchain, which is a benefit in and of itself, Switch Rewards will have diverse utility.

How much is Switch reward helping crypto brands, any use cases and success stories to share with us

Great question, but I’d say our focus is on helping our users.  One way we’re doing that is our Trading Platform has both custodial and non-custodial wallets letting our users truly own their digital assets.

Besides the Reward system, could you highlight some other benefits of Switch, who needs it and we must use it? 

There are a lot of people who truly live on crypto.   They want to be able to pay their bills, buy their groceries and send money to their friend with crypto.   By using the products of our platform, we make that easier to do.

Where do we see the future of blockchain technology and the decentralization of financial systems? 

Blockchain technology is being adopted faster than any other technology and will tap into every industry in some way, not just finance.

But the simplicity of having a phone and a small business that connects to the blockchain and the benefits of a decentralized financial system can be life-changing for those who could not previously participate.

There is also an issue of trust with the traditional banking systems and as is any new technology as solid models emerge much of the newer generation will see this as the future.

What are you currently working on at Switch and what is next on your roadmap, any available opportunities for investors and partnerships?

There are a lot of ways that interested parties can join the Switch community. Get a Switch Black Card. Use the Switch Trading Platform. Buy and Host a Switch Node. 

The card product does not require crypto use but allows one to be rewarded with crypto, so more traditional users of a debit card can benefit from this model.   

With the increased adoption of cryptocurrency, more merchants will want to participate in that marketplace and receive cryptocurrencies as payment and we want to be able to enable that rail for them.

Do you have more tips to share with our readers today? 

I often say that the world has shrunk, and what I mean by that is that technology keeps making it easier to live our everyday lives, do business and seek experiences that we may not have had a way to in the past.  The continued build of innovations around the blockchain and cryptocurrency platforms is one of those world-shrinking things that allows more participation from more diverse users every day.   Take advantage of these opportunities and if nothing else, do your research and emerge with a different perspective on the world. 

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