The blenders market is expected to grow at a CAGR of 4.8 percent from 2022 to 2032, from USD 2,775 million in 2022 to USD 4,439 million in 2032. By 2032, the market is expected to generate an absolute dollar opportunity of around USD 1,663 million globally. In addition, the blender market accounts for about 8.3% of the total kitchen appliance market.
Blenders, also known as liquidizers, are primarily used in the kitchen and are powered by direct current or rechargeable batteries.
Global Blenders Market by Category
By Product Type, Global Blenders Market is segmented as:
- Countertop Blenders
- Personal Blenders
- Hand Blenders
By Material Type, Global Blenders Market is segmented as:
- Stainless Steel
- Others (Aluminum, Copper, etc.)
By Power, Global Blenders Market is segmented as:
- > 200 Watts
- 200 to 399 Watts
- 400 to 699 Watts
- 700 to 999 Watts
- ≥ 1,000 Watts
By Sales Channel, Global Blenders Market is segmented as:
- Offline Channel
- Mono Brand Stores
- Specialty Stores
- Modern Trade Channel
- Departmental Stores
- Online Channel
- Company Website
- E-commerce Platform
The global market for blenders is fragmented, characterized by the presence of well-established and diverse regional and international vendors. While international players in the market are focused on expanding their footprint, regional players are finding it difficult to compete on price, technology, and product quality. Key players in the market can use marketing strategies like mergers and acquisitions, expansions, new product launches, and product innovation to increase their market presence and create a larger customer base.
As an example,
Aldi India re-released the sold-out portable blender after it was sold out in a single day. A blending cup, a rechargeable battery, and stainless steel blades are included in the package.
Get a Sample Report (Including Full TOC, Table & Figures)