Finding reliable cleaning services has always been a hassle for homeowners and businesses alike. Many companies start with promises of excellence only to disappoint as they grow. Bita Safari noticed this pattern and developed GiGO Clean, an on-demand cleaning service with built-in accountability. By combining technology with smart quality control systems, Safari’s company is changing how we think about professional cleaning services.
Keeping Quality High As Companies Grow
Most cleaning companies struggle with maintaining standards as they expand. Safari points out the common pattern: “They start strong, they offer high quality, but as they grow, they decline on the quality, so they start to lose customers.” GiGO Clean tackled this problem head-on with a clever rating system that focuses on individual cleaners rather than just the company. “Cleaners will earn rating directly if they perform by customers,” Safari explains. “If they perform well, they get a high rating. If they don’t perform well, they don’t.”
This approach creates personal accountability that typical review systems miss. “When you go on Google and write the rating on a cleaning company, you are writing it on the company, not on the individuals,” Safari notes. Her system makes sure cleaners “bring their A game anytime they do a job” since their personal ratings are at stake.
Small Details Make Big Differences
When asked about overlooked cleaning hacks, Safari shared something surprisingly simple yet effective. “One of the things for cleaning is actually cleaning the vacuums,” she says. This prevents cross-contamination between homes – something most people never consider. “When people are hiring cleaning companies, cleaners use the same vacuum to clean one premises after another without cleaning it,” Safari explains. “Let’s say that somebody comes to my house and I have a dog and my dog has a flea, use the vacuum, then they go to the next house and the flea moves.” By requiring cleaners to maintain their equipment between jobs, GiGO Clean prevents these issues.
Tech-Driven Convenience
Like many industries, cleaning services are being transformed by technology. Safari believes on-demand booking is the future: “Giving ability for people to book their own cleaning anytime that they like to is the future.” She questions why cleaning still uses outdated booking methods when other services have moved online. “Ordering through phone is literally out of fashion for any other industry – people ordering their food deliveries, online shopping, ordering their rides, so why not ordering their cleaning services?” GiGO Clean’s platform connects customers with nearby cleaners quickly. “We are trying to give this accessibility for clients to book their orders anytime they want and cleaners receive the orders within the distance that they are in as fast as possible,” Safari says.
Starting Your Own Cleaning Business
For those considering turning cleaning side hustles into full businesses, Safari offers practical advice: “Don’t underestimate cleaning business. It is as tough as any other business.” She warns against the common misconception that cleaning companies are easy to start. “When people want to start a business, they think starting a cleaning company is easier because it requires a low startup fund. But this business is as difficult as any other business,” Safari cautions. Success requires proper planning and execution.
Safari believes technology will be crucial for staying competitive in the cleaning industry. “Without having a good technology system to interact and carry over on-demand orders, it’s going to be hard for whoever wants to start,” she explains. Rather than developing expensive systems from scratch, Safari recommends smaller businesses use existing platforms like GiGO Clean, currently serving Southern California with plans to expand nationwide within the next three years.
What makes GiGO Clean stand out is their unique balance of service and cost. “GiGO Clean offers efficiency, which is very important in any service business, efficiency and higher quality at the reasonable cost,” Safari says. “Usually when efficiency goes high, the cost also goes high with it too. But we are able to manage so the cost stays reasonable.” Through smart technology and quality-focused systems, GiGO Clean is setting new standards for what customers can expect from modern cleaning services.
Connect with Bita Safari on LinkedIn to learn more about her journey and insights into the cleaning industry.
