Singapore – Crypto exchange BiKI.com has partnered with viral marketing platform WinPlay to include gameplay marketing strategies for BiKi’s listed projects. This has been incorporated into part of BiKi’s project listing mission, as part of its plans to engage and build communities for their listed projects.
This new community marketing service for BiKi listed projects is said to achieve the following results:
Boosting both community-engagement as well as community-building, this new interactive move is sure to receive a warm welcome from listed projects.
Southeast Asia CEO of BiKi.com, Ethan Ng said, “BiKi is pleased to be working with WinPlay for gamification of our platform. This partnership is part of the core engine that will be propelling BiKi.com to becoming a leading exchange.”
He added that the community-driven exchange was “constantly thinking of new ways to engage with our communities on a much broader scale” and that “this partnership [was] an answer towards Version 1.5 of [their] community model.”
Ethan Ng explained that presently, BiKi’s community partners maintained the WeChat and Telegram groups and used their community influence to promote BiKi’s new projects or campaigns. Fees earned from the platform were also regularly used to offset transaction fees and provide subscription discounts for loyal users.
“Ultimately, we want to allow earning crypto to be fun for everyone, and easy to pick up, for beginners,” declared Ethan Ng.
A viral marketing platform popular in the crypto industry, the WinPlay.App incentivizes users to compete with each other into performing gamified marketing actions for projects that are sponsoring the campaigns. Users benefit from this direct participation by gaining points which will entitle them to handsome rewards. At the same time, projects also benefit from all the added exposure and engagement that the active crypto users bring, interacting with their WinPlay.App campaigns.
To verify the efficacy of the WinPlay community marketing service, BiKi has conducted a trial with a 11,000 BIKI campaign giveaway. The case study utilized limited features and achieved these results:
With the trial satisfactorily completed, BiKi will now include this promotional segment as part of their project listing package. Projects can rest assured knowing that this new feature has been proven effective for community building.
Both BiKi and WinPlay have announced that they will put their combined communities and experience behind this viral marketing initiative to ensure a successful recipe of community growth for projects. Interested projects are welcome to email firstname.lastname@example.org.
Headquartered in Singapore, BiKi.com is a global cryptocurrency exchange ranked Top 20 on CoinMarketCap. BiKi.com provides a digital assets platform for trading more than 150 cryptocurrencies and 280 trading pairs. BiKi.com is focused on providing the safest, most stable and most effective cryptocurrency trading platform. 100% of the transaction fees are used in buyback and burning of platform token, BIKI. Since its official opening in August 2018, BiKi.com is considered one of the fastest-growing cryptocurrency exchanges in the world with an accumulated 2 million registered users, 200,000 daily active users, over 2,000 community partners and 200,000 community members. BiKi.com has received investments from Huobi co-founder Du Jun, Genesis Capital Zhu Huai Yang, FBG Capital, ChainUP and others totaling approximately 10 million USD.
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