Cryptocurrency is Gamification Platform WinPlay’s Exchange Partner 


Singapore – Crypto exchange has partnered with viral marketing platform WinPlay to include gameplay marketing strategies for BiKi’s listed projects. This has been incorporated into part of BiKi’s project listing mission, as part of its plans to engage and build communities for their listed projects.

This new community marketing service for BiKi listed projects is said to achieve the following results:

  • 5,000 WeChat members
  • 4,000 Telegram members 
  • 10,000 YouTube views
  • 4,000 Reddit subscribers
  • 4,000 Twitter followers
  • 2,000 Medium followers
  • 6,000 Facebook shares
  • 48,000 website hits

Boosting both community-engagement as well as community-building, this new interactive move is sure to receive a warm welcome from listed projects. 

Southeast Asia CEO of, Ethan Ng said, “BiKi is pleased to be working with WinPlay for gamification of our platform. This partnership is part of the core engine that will be propelling to becoming a leading exchange.” 

He added that the community-driven exchange was “constantly thinking of new ways to engage with our communities on a much broader scale” and that “this partnership [was] an answer towards Version 1.5 of [their] community model.” 

Ethan Ng explained that presently, BiKi’s community partners maintained the WeChat and Telegram groups and used their  community influence to promote BiKi’s new projects or campaigns. Fees earned from the platform were also regularly used to offset transaction fees and provide subscription discounts for loyal users. 

“Ultimately, we want to allow earning crypto to be fun for everyone, and easy to pick up, for beginners,” declared Ethan Ng.

A viral marketing platform popular in the crypto industry, the WinPlay.App incentivizes users to compete with each other into performing gamified marketing actions for projects that are sponsoring the campaigns. Users benefit from this direct participation by gaining points which will entitle them to handsome rewards. At the same time, projects also benefit from all the added exposure and engagement that the active crypto users bring, interacting with their WinPlay.App campaigns

To verify the efficacy of the WinPlay community marketing service, BiKi has conducted a trial with a 11,000 BIKI campaign giveaway. The case study utilized limited features and achieved these results:

  • Over 3,500 participants
  • Over 40,000 performed actions 
  • Over 9,000 Twitter likes
  • Over 8,500 Twitter shares
  • An increase of over 2,000 Twitter followers
  • An increase of over 2,000 Telegram members
  • An increase of over 1,700 Medium followers

With the trial satisfactorily completed, BiKi will now include this promotional segment as part of their project listing package. Projects can rest assured knowing that this new feature has been proven effective for community building.

Both BiKi and WinPlay have announced that they will put their combined communities and experience behind this viral marketing initiative to ensure a successful recipe of community growth for projects. Interested projects are welcome to email


Headquartered in Singapore, is a global cryptocurrency exchange ranked Top 20 on CoinMarketCap. provides a digital assets platform for trading more than 150 cryptocurrencies and 280 trading pairs. is focused on providing the safest, most stable and most effective cryptocurrency trading platform. 100% of the transaction fees are used in buyback and burning of platform token, BIKI. Since its official opening in August 2018, is considered one of the fastest-growing cryptocurrency exchanges in the world with an accumulated 2 million registered users, 200,000 daily active users, over 2,000 community partners and 200,000 community members. has received investments from Huobi co-founder Du Jun, Genesis Capital Zhu Huai Yang, FBG Capital, ChainUP and others totaling approximately 10 million USD.

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