India, known for its rich heritage and craftsmanship, has emerged as a global leader in tile manufacturing. The country boasts a diverse range of tile manufacturers that have set new standards in design, quality, and durability. These companies have a long history of producing high-quality tiles that are both beautiful and durable.
The Indian tile industry is pegged at Rs. 40,000 crore, growing at around double digit CAGR. Few notable factors have been, India’s acceptability in the international market for quality and design. The reason for growth in the Indian market is urbanization, increase in housing and real estate development. The market is split between organized and unorganized players, each holding 50% market share. While the organized players are limited to 5-7 players, rest are all small players originating from Gujrat. Morbi, in Gujrat over the years has become a tile cluster with over 800-1000 small units producing tiles. Raw materials is available in abundance and they get cheaper gas as they are closer to the ports of Kandla and Mundra. This unregulated low quality manufacturing and tax evasion leads to unhealthy competition which is why the national brands have lesser hold in the markets in West of India. But when it comes of North, East and South national brands overtake Morbi players. Hope this explanation of the industry helps you to make an informed decision.
To simplify your search, we have curated a list of criteria for choosing the right brand. Keep reading to discover which brands made to our list!
Choosing the Best Tile Manufacturing Company: Key Criteria to Consider
When you’re evaluating a tile manufacturing company, there are some essential factors you should keep in mind. These factors ensure that the company produces top-notch tiles and operates efficiently and reliably. Let’s take a look at some of the key criteria you should consider:
- Quality Control: Check if the company has a robust quality control process in place to guarantee that each tile meets the highest standards. Look for certifications or accreditations that demonstrate their commitment to quality.
- Raw Materials: Take a close look at the source and quality of the raw materials used in tile production. The type of clay, additives, glazes, and other materials significantly impact the durability and finish of the tiles.
- Technology and Machinery: It’s essential to assess the company’s manufacturing technology and machinery. Modern and advanced equipment can enhance production efficiency and maintain consistent product quality.
- Product Range: A wide variety of tile designs, sizes, and finishes indicates the company’s versatility and ability to cater to diverse customer preferences.
- Customization Options: Check if the company offers customization services to meet specific design or size requirements, ensuring your unique vision can be brought to life.
- Reputation and Customer Reviews: Do your research on the company’s reputation and read customer reviews to gauge their track record for delivering quality products and satisfying their customers.
- Compliance and Certifications: Ensure that the company complies with industry standards and regulations. Look for certifications that validate their commitment to quality, safety, and environmental standards.
- Continuity: Tile design gets discontinued very frequently, it is only the national brands who ensure continuity of design. God forbid one of your tiles gets chipped off after a year of installation, it is impossible to get the same design if you had bought a local Morbi manufactured tile.
- After-Sales Support: Inquire about the company’s after-sales support, including warranty policies and how responsive they are to customer service inquiries.
By considering these factors, you can make an informed decision and choose a tile manufacturing company that meets your expectations for high-quality tiles and exceptional service.
Top Tile Manufacturers in India
Some of the most popular tile brands in India include Somany, Kajaria, HR Johnson, Asian Granito India etc. Each of these brands offers a wide range of tiles to choose from, so you’re sure to find the perfect tiles for your home.
Somany Ceramics, are the oldest brand and most awarded brand in India with over 12 state-of-the-art manufacturing facilities, 13000 dealers and 20 Company owned experience centers and it exports to over 55 countries in 6 continents for last 50 years.
Kajaria Ceramics, is also a renowned ceramic tiles player, offering a wide collection of ceramic and vitrified tiles with a diverse range of designs, textures, and finishes. It also has a wide manufacturing spread and is one of the leading players in India.
HR Johnson, is also an old brand which focusses more of project sales, i.e selling directly to real-estate players. It has a good access in the project market. It has a reasonably wide presence and a good range of products
Asian Granito India Ltd is a leading manufacturer of quartz, marble, and porcelain tiles. It offers a wide array of designs that cater to various aesthetic preferences.
Nitco Tiles, a prominent player in the Indian tile industry offers a diverse range of products that seamlessly blend aesthetics with durability for both commercial and residential purposes.
Our Recommendation
Our recommendation in short is to either go with Somany or Kajaria, the logic is simple, wide spread manufacturing and distribution, reputation, quality and wide array of designs. While these two brands score similar on the points mentioned above, however if one needs to make a choice amongst the two then Somany stands out for variety of reasons. Somany is known for its quality, Somany tiles exhibit remarkable resistance against abrasion, stains, warping, and wear. Their inherent quality empowers them to withstand impacts, significantly reducing the risk of cracking, chipping, breakage, or fading over time. Somany tiles are known for their consistency in size, shape, thickness, and appearance. This attention to detail elevates their aesthetic appeal, making them an ideal choice for any space. Somany is a “money for value brand”, offering products at significant higher value than its price. It has also been awarded Superbrand status and the Most Desired Ceramic Tiles brand in India. The reasons behind their immense popularity and top choice is their continuous zeal for innovation and R&D. They hold the only patent in the tile industry in India and their R&D lab has been certified by Govt of India. Their products match global benchmarks and are ISO, CE, and Green Building certified. With one of the largest tile collections, Somany offers distinctive curated designs, colours, styles, patterns, finishes, sizes and applications. The yearly product launches by SOMANY sets the industry trend in the domestic market.
