Dominate eCommerce with Backed SEO Strategies
A well-optimized eCommerce website is quite essential to sell your products online and wants to attract the target audiences. Well, have you ever considered, why one should use proper SEO and a well-optimized eCommerce Platform?
If no! Then let me tell you, there are several benefits to having a perfect online store and having perfect SEO.
The most important reason to carry an online store is to consume the benefits of the growth of eCommerce worldwide around. A well-designed eCommerce store can help you in increasing your customer base. It also helps you in learning more about your customers wants.
Are thinking of building your eCommerce platform? Keep in mind to take proper guidance from the professionals providing custom eCommerce website development services, as a good platform is a foundation for your business.
What is eCommerce SEO?
A strategy for various online business holders that helps in getting higher ranks in search engine results is known as eCommerce SEO. A well-made and highly optimized website containing great-quality content will rank better in the search engines like Google, by increasing the store’s visibility and driving traffic.
In further words, SEO for eCommerce focus on building your site in such a way, which makes it easier to get more leads and conversions from customers.
SEO Best Practices for eCommerce
eCommerce is a kind of composite field in which millions of retailers are in existence, it’s not so easy to make the site stand out every time.
Increasing your SEO rankings might look like a huge task to accomplish, but you can make a fresh start by using the best practices for your online store.
Let’s start learning how to do eCommerce SEO.
1. Perform a Keyword Research
Here’s this one thing you or every eCommerce business owner should do is performing deep keyword research for the online store.
Your goal should be dual.
First, you have to search for the most applicable and highly used keywords in your platform. Second, you have to understand the buyer’s needs and wants from your platform. A keyword can be decided by looking at the specific terms people use when searching for an item online and the results are shown by Google.
There are two main types of keyword intent, they are:
- Informational Keyword Intent
The type of intent in which users look for an answer to the questions or to understand any topic in more detail.
In this intent, they are not making any purchases. Instead, they just want to gather information related to products. let’s take an example if you owned an outdoor shoe store, an informational keyword will be like: “best sports shoes shop near San Francisco.”
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Commercial Keyword Intent
In this intent when people want information that can help them in making purchases. Consumers mostly use commercial keyword intents when they don’t know where to find the product which they want. You can see this intent easily when you’re writing some specific terms in Google, such as “buy the best digital camera” or “find new iPhone deals.”
2. Optimize your Product Pages
optimization of the on-page elements of the website is very important to grow search traffic and to adapt new deals according to customers. On-page SEO sometimes covers things like the structure of the site, meta descriptions, and heading tags.
3. User-Friendly Site
UX is quite important for eCommerce stores. You can increase your UX by using good design, an innovative site structure, and making the graphics more eye-catching. It’s all about making your site work well. UX includes everything like navigation, easy access, and the whole feel of the website.
Better UX means people can easily find what they are looking for. UX has a direct impact on the SEO based on the services you are providing to the customers.
4. Use Long-Tail Keywords
A long-tail keyword is a bit longer and more specific search phrase as compared to an ordinary one. It mostly contains three words most of the time but has a low volume. Although they can be very valuable to eCommerce stores out there. These phrases are so specific that they sometimes lead to higher rankings. Even though they generate less traffic, they help in generating an unusually high number of sales.
The best way to find long-tail keywords for your content is by changing the SEO difficulty filter to easy as long-tail keywords are less competitive as compared to other keywords.
5. Use of Simple URL Structure
A simple URL structure helps in increasing the user experience and improves your SEO eCommerce efforts. When your eCommerce site has a simple URL structure, it becomes quite easy to show products on social media and other websites.
If you also want the best URL structure for your platform, given below are some illustrations you can try. Here’s an example of what NOT to do while making a URL for your site:
https://www.example.com/articlesaboutbaking/
The right URL Structure can be: https://www.example.com/baking-articles
6. Internal Linking:
Internal linking is an important feature of eCommerce SEO. It helps search engines in understanding the structure and hierarchy of the website, and it also helps in navigating the users through the site. Internal links are used to connect related products, categories, and blog articles, which can help in improving SEO and support users to spend more time on the site.
7. Competitor Analysis:
Analyzing the SEO efforts of the competitors can provide insight and ideas for improving the eCommerce SEO strategy. By checking your top competitors, you can easily identify the areas for improvement and can easily develop strategies to perform better than them.
8. Content Creation:
Making high-quality, informative, and engaging content is quite important for eCommerce SEO. Content can include blog articles, product guides, tutorials, and videos. By creating valuable content, you can attract more online traffic, by building backlinks.
9. Link Building:
Building high-quality backlinks from well-designed websites is quite important for eCommerce SEO. Backlinks can help in improving the authority and visibility of your website in search engine rankings. To build backlinks, first, you have to reach out to those websites that are linked to your competitors and offer them valuable content or resources in exchange for a backlink.
10. Technical SEO:
This SEO refers to optimizing the technical aspects of your website to improve its visibility in various search engines. This includes correcting website speed, fixing broken links, improving site navigation, implementing schema markup, and making sure that your website is mobile-friendly.
CONCLUSION
At last, It is important to note that eCommerce SEO is a continuing process and it requires continuous monitoring, analysis, and optimization. Regularly reviewing your website’s performance, tracking keyword rankings, and making adjustments to your strategies that are based on data and insights is the key to achieving long-term success in eCommerce SEO.
With the assistance of professionals providing custom eCommerce website development services, you can easily achieve long-term success.
