What are backlinks for search engine optimization?
Short version: These are signals that Google uses to determine if your website is a trusted resource worth citing.
The long and soft version?
The more quality backlinks point to your website, the better your chances of ranking for profitable keywords and competitive search queries that drive sales.
It will generate traffic, leads, and more targeted customers.
The SEO research tool SEMrush revealed that backlinks account for up to five of the Top 10 SEO Ranking Factors:
Due to the importance of links for rankings and traffic, you will find many link building companies that promise to help you generate backlinks with just one click.
If only it were that easy!
Acquiring high-quality backlinks is optional in the park.
Our team at A One Sol has reviewed and listed the best companies for link building.
Top 5 Link Building Services in the World
- A One Sol – Great for Linked Content Marketing
- FATJOE: ideal for creating blogs
- Page One Power: ideal for strategic links
- The HOTH: Great for Guest Posts
- RhinoRank – Ideal for creating organized links
Creating and distributing linkable assets is the most reliable way to get people to your website.
Google and other search engines, called editorial links, prioritize these links.
The reason for this?
They are natural and are a vote of confidence that other sites display for their website’s content resources.
Another name for this type of link building strategy is linkable content marketing.
And A One Sol is good at it.
I have accumulated millions of backlinks to this blog:
This represents more than 3 million backlinks.
Dayam Ali‘s digital experience spans over 8 years to help you achieve similar results.
And we’ve leveraged that experience and vast experience to develop a proven, holistic content marketing program that helps our clients generate high-quality backlinks.
It starts with auditing, optimizing, and creating new, high-quality content that people would love to connect with.
The promotion, so even influencers can find and reference them.
This proven program allows us to create and distribute content marketing assets that drive high-quality backlinks, higher rankings, and qualified traffic.
In short, this is why our clients, from start-ups to growth stages and businesses, love working with A One Sol.
- FATJOE: ideal for creating blogs
You may have linkable content assets on your site. What if other websites or bloggers need to learn these items exist? No one would link to them, right?
Yes, that’s a problem.
To make people, especially bloggers, aware of your content, you need what SEOs call blogger insight.
And that’s what FATJOE is good at. This is a reliable blogger outreach service that even other agencies trust to generate backlinks:
SEO expert Joe Taylor founded FATJOE. And they’ve been in business since 2012, helping over 5,000 clients worldwide get backlink placements through blogger outreach.
About 97% of those 5k+ customers rate FATJOE 4.5/5.
However, FATJOE is best for acquiring links from domain authority websites between DA10 and DA50. And prices per link location range from $45 to $465.
- Page One Power: excellent for strategic links
Getting backlinks from top domain websites (DA60+) requires a combination of linkable assets, knowledge, and high-level strategy.
Page One Power, while more expensive and not an effective service like FATJOE, excels in this area.
Each year, this company is responsible for acquiring more than 15,000 strategic backlinks on average for its clients from the top domain websites.
And Page One Power achieves this by building on its 10 years of experience and 982 active partners:
If your budget starts at $550 per link, with more for monthly retention, you should turn to Page One Power for their consistent and strategic link building expertise.
And you can make that change, knowing other companies, like QuickBooks, Healthline, BOTTSTICH, and many others, also rely on Page One Power’s strategic link building services.
- The HOTH – Ideal for Guest Display
What if you’ve done everything you can and people still need help to link to your site?
The HOTH, a company that thrives on its link building services, can help, and they highly recommend the following:
HOTH’s guest post commenting service covers everything from manual disclosure, securing guest post locations, and creating guest content with links to your site.
Their industry experience and expertise have led them to work with renowned websites such as Forbes, Inc. 5000 Fastest Growing Companies, Salesforce Dreamforce, etc.
The HOTH is a product link building service like FATJOE; it allows you to buy guest posts and backlinks with just a few clicks.
With this company, you can get backlinks from websites with domain authority ranging from DA10 to DA50. And prices range from $100 to $500, depending on the quality of the website you want links from.
- RhinoRank – Great for Creating Organized Links
Sometimes other websites have already posted content with relevant information about your own site’s assets.
In such a case, contact the webmasters of those sites and request a link, also known as host link building.
According to our review, RhinoRank is the go-to company for this type of link building tactic. They do all the hard work, contacting various webmasters to secure backlinks for their clients to existing content on those webmasters’ domains:
RhinoRank will not only communicate with webmasters, but they will also go one step further by making sure those links are forged naturally with the correct anchor text.
RhinoRank serves more than 200 SEO companies and agencies around the world.
Pricing for each hosted link generated for clients by RhinoRank starts at $35.
What is Linkbuilding or link building?
The Link Building technique involves getting or creating external links that point to your website. However, we must know other concepts that will help us see clearly what this technique consists of.
Incoming links or backlinks are what help us gain authority on our website. Backlinks can be natural or artificial. When we talk about natural backlinks, we refer to those in which we have not intervened, that is, that another web page or the page of a third party recommends and mentions us. Artificial backlinks are links we get and create ourselves using the Link building technique. In other words, it is the artificial inclusion of links between pages from different domains.
Therefore, Link building or the construction of links is a technique that consists of obtaining or creating these external links, either naturally or artificially, to generate more authority and improve the positioning of our website.
We must remember that the more external links we get and the more authority the third-party domains that link to us have, the better authority/relevance we will acquire and the better our website will be positioned.
There is also another classification of links that is important to consider for SEO: the dofollow, nofollow, and sponsored attributes. These attributes help search engines identify the type of link it is. In a very summarized way, we can say that “nofollow” links indicate to Google that this type of link should not share the authority of the page; on the contrary, “dofollow” links indicate that it should share the authority of the page. As for the “sponsored” links, what we indicate is that they are sponsored links; they should not share authority either.
A good Link building strategy consists of the combined acquisition of different links (dofollow, nofollow, sponsored.), always in a natural way in which search engines see diversity both in the types of links and in the time and frequency of acquisition.
Advantages and disadvantages of buying links
Before hiring a link building agency, consider its benefits and limitations:
- You will save time and energy managing link building.
- If the agency is trustworthy, it will be a worthwhile investment in improving your presence on Google.
- In almost any agency, you will control the portals where your link is published and the anchor text it carries.
- There is no way to predict links’ impact on your visits, rankings, or domain authority.
- If the agency uses black-hat practices or Google detects something suspicious, you can be penalized by the search engine.
- The most valuable links are completely organic, not sponsored.
Why is link building essential for online success?
SEO link building is an integral part of your digital marketing efforts. Link building promotes your website content to protect backlinks from high authority referring domains. Links are important signals that tell search engines that your website is a reliable source of information. They also help online users navigate between Internet pages to meet their information needs.
Link building is one of many SEO tactics, in addition to local SEO and technical SEO, developed to increase your ranking signals, acquire more referral traffic, and gain brand control. SEO link building allows you to create and nurture new relationships with authority sites, diversify your traffic sources, and increase your income streams.
Websites with high-quality backlinks from relevant referring domains get higher search engine rankings. More importantly, inbound links from sites with high domain authority (DA) provide more value to your web pages.
5 Traits That Make a Great Link Building Business
For every link building strategy and business recommended above, you will find hundreds, if not thousands, of others promising the same things.
What are the characteristics of a great link building company if you want to find an ideal company to work for and do your due diligence?
Let’s see the most important ones.
- A holistic SEO implementation process that includes link building
Link building is a crucial part of SEO, but it’s not a magic formula. On its own, it does not generate traffic or help you generate leads.
You can link, but those efforts are only possible if the search engines trust those links or the content they link to.
So a core feature of great link building services is having a holistic SEO program with all the nuts and bolts, including content building, promotion, and link building.
- An impressive client portfolio
An excellent way to judge a company’s processes and experience is through its client portfolio.
So, like other companies with hands-on experience, top link building services have a knack for showcasing their ability to generate backlinks by displaying a portfolio of clients they’ve helped gain.
- Thought leadership
The best link building services are also good at acquiring backlinks.
They also have the special feature of sharing all their learnings to help themselves and other businesses generate high-quality backlinks.
You want a team that knows the best strategies and tactics that work today.
For example, if you google “Aonesol.com” you will find my detailed guides.
- Real testimonials
A good test to determine if a link building business is among the best is to look at customer testimonials.
So one feature you’ll find in the world’s top link building services is real testimonials, which highlight what customers say about your partnership.
- A diverse team
Someone can compose a guest post and send you some links. But you will need a diverse team of experts to run more strategic and extensive link building campaigns.
As we’ve shown you, the best link building services excel at planning and executing the biggest and most effective link building strategies.
And for this, they usually work with a diverse team of experts, which you can consider as one of their hallmarks:
What to expect from a great link building business
If you hire the a link building services company, you judge them on their ability to get links. It’s so simple.
However, a huge gap exists between contacting a business and getting those juicy links.
So what should you expect if you decide to work with one of the link building services reviewed above?
- A discovery session
Your business needs differ from others, and so are your link building needs. Therefore, link building strategies that worked for one site will only sometimes work for yours.
The best link building services have experience building links for different organizations. Therefore, they do not go directly to the submission of proposals.
Instead, they start customizing a strategy for your business by allowing you to share your exact business needs during a discovery session.
- Research and strategic recommendations
Once you’ve booked and discussed your business needs with a link building company, the best ones will take what you tell them and use their experience to do in-depth research.
After this research, you should receive a series of strategic link building recommendations that are most relevant to your business. Most companies would share this with you via email or other discovery call.
- A contract with the deliverables of the project.
Once everyone has decided that the project is right for them, it’s time to create a contract.
Deliverables, deadlines, required resources, and budget must be described in detail.
- Customer integration
The next thing to expect from link building is an onboarding process. It sets the stage to work with you to achieve link acquisition and associated business goals.
Depending on your scope of work, you will need to use your internal staff and share your website, blog, analytics, etc., with the business.
This onboarding process also helps you understand how the company would handle your project.
Why hire a Link Building Services Agency?
There are many reasons to hire a link building agency. Here are some of the most important:
- They have extensive experience in the sector.
A good link building agency will have years of experience in the industry. This means they will have a good understanding of what works and what doesn’t regarding link building. They will also be up to date with the latest trends and changes in the industry.
- They have a good network of contacts.
A good link building agency will have a good network of contacts. This means that they can get their website linked to high-quality websites. This is important because it will help improve your website’s search engine ranking.
- They offer a variety of services.
A good link building services agency will offer a variety of services. This means they can provide you with the link building services you need. For example, they may offer link building, article marketing, press release distribution, and social media marketing.
- They are affordable.
A good link building agency will be affordable. You will only have to spend a little money to hire them.
Link building is not a one-time activity.
Unfortunately, linking is not a one-time project. I wish it were.
But links degrade, pages degrade, and Google is always looking for freshness.
You will need permalinks to keep your site at the rankings.
This is the number one reason companies try to get help. It’s exhausting trying to do it alone all the time.
However, if you decide to go about it, consider link building a long-term, ongoing activity that is an integral part of your SEO strategy.
This will give you maximum results.