How businesses operate has changed radically over the last couple of decades, and this was even more evident during the pandemic. Companies now need to operate online and understand the importance of social media and being mobile-accessible.
Digital transformation is being undertaken by forward-thinking businesses that don’t wish to be left behind, but it can be difficult to successfully accomplish. Nevertheless, IT and computer support are available, and this area is growing rapidly as businesses embrace ecommerce and digital transactions.
The world’s IT market value in 2022 was $9.35 trillion. This was an increase of nearly $1 trillion from the previous year. By 2026, the global IT market is expected to be worth around $13 trillion. The benefits that a business can gain by optimizing its technology and systems are numerous.
What does optimizing business technology entail?
Optimizing technology is a way to improve business processes through restructuring, updating, and fine-tuning areas of IT. This may involve networks, servers, software, and existing systems and hardware too.
Many businesses will have an internal Information Technology department, but others will outsource certain tasks such as digital transformation and optimization.
As you have seen from the statistics above, the market for computer support today is massive. For example, finding business IT support Los Angeles to help optimize systems and processes is as easy as doing a quick search online. Outsourcing this work can often bring fast results and with it several benefits for a business.
What benefits will optimizing business tech bring?
The main aspects that technology optimization brings gains to are costs, profits, efficiency, productivity, and scalability. There are many other benefits to be realized from implementing IT optimization. Below are some of them.
Improved customer service
The global CRM (customer relationship management) systems market was worth over $50 billion in 2021. Optimizing technology related to customers will improve both service and support. It can help to provide a more personalized service, and in turn help with customer retention.
Research has shown that if you can improve your customer retention rate by just 5% then profits can rise from between 25% to 95%. This is because the conversion rate for new customers is between 5% and 20% but with existing customers, this rises up to 70%.
Improved data collection and analysis
Instead of different departments repeating the same tasks on different systems, an optimized single solution can be used. Many companies have separate departments gathering the same data wasting time and opening themselves up to errors.
Enterprise resource planning software can help to provide real-time data capture to assist in making data-driven business decisions. One of the advantages of using an ERP is that they can also incorporate a CRM as above to improve customer support and increase leads.
More efficient operations
Optimizing technology and streamlining operations will lead to more efficiency. An ERP for instance will also help a business to link departments together and provide transparency. This will result in problems and bottlenecks being easily spotted and fixed quickly.
As operations become more efficient, productivity will rise. This leads to lower overheads and increased profitability.
One of the best reasons to outsource your IT support is to improve cyber security. Internal IT departments can be highly skilled and are very useful for providing speedy responses when problems arise. However, a specialist computer support agency may be more experienced in optimizing networks and testing them for weaknesses.
The cyber security company, Norton, has suggested that there is a hacking attack every 44 seconds. In 2020 there were 145.2 million ransomware attacks in the states alone, and the cost of cybercrime in the US in 2021 was nearly $7 billion.
Increased staff morale
Meeting goals is vital for business growth, and to achieve this a happy and motivated workforce is needed. Out-of-date technology, systems that hinder productivity, and a lack of investment, can lower morale.
Outsourcing is one of the methods that help a business grow, and in this instance, bringing in computer support to improve IT infrastructure could see staff satisfaction rise. This means higher levels of employee retention and can make it easier to attract talent.
More uptime, and less downtime
Systems crash, networks go down, and websites get overloaded. These are facts of life when it comes to digital operations. However, optimizing your business technology can help to reduce these problems.
Digital transformation is largely unavoidable for any business that wishes to keep up with competitors and trade online. But, optimization of technology is vital if an enterprise is going to realize its true potential.
When business technology and IT infrastructure are implemented and fine-tuned, it can lead to higher levels of productivity, customer satisfaction, and improvements in all processes from manufacturing to distribution. Overall, optimizing business technology will lead to higher levels of revenue and profitability.