Digital Marketing

Basics of managing and monitoring multiple websites

Manage multiple sites

Nowadays, many companies have an online presence and have more than one website. Most of the reasons for multiple websites are related to business solutions or best practices, such as focusing product offerings on one customer base or separating brands into different websites. Which can help users find their content as quickly as possible. In this way, multiple websites can be useful for your users, especially for companies with different brands or different products or services.

And if a business has many different unrelated products or services, using their own websites for each, it probably makes sense to have separate domains for each company or brand. In addition, website owners also want to make sure that each website is well optimized. Not only for search engines, but also for users.

How to manage multiple websites

Depending on the type of business, a large number of websites may be required. Accordingly, the owner of the business or website inevitably has two questions. The first is where to place the required number of websites. The second – what are the limitations on the number of websites a particular hosting provider has. Those topics are vital. So, it is important to remember it when choosing hosting for multiple websites.

When it comes to virtual hosting, different hosting providers have different conditions of service. And here it all depends on the rate plan. But dedicated physical servers have no restrictions on the number of databases, mailboxes, domains, subdomains and websites. Therefore, in theory, there is no limit on the physical hosting, except its upgrade capabilities.

But at the same time, you need to understand one simple rule. The more websites you add to the dedicated server, the more disk space is consumed and the greater the load on RAM and CPU. Over time, the flow of users on the websites may increase and, accordingly, the load on the server will increase. Do not forget about the technical characteristics of websites. After all, the more complex a website, the more resources are required to support it.

Single or multiple hostings for multiple websites?

If the areas of your business activity, services or goods, are variable and different from each other, then it is useless to combine them on one website. Because it is poorly perceived by search engines. Google and other search engines, when parsing a website, see materials on completely different topics that have nothing in common with each other. In this case, the positions of such a mixed website will always be lower than the positions in the search for a website of the same subject.

At the same time, if it is necessary to have several websites of a similar orientation, then the problems arise directly opposite. Search engine algorithms can discover websites owned by the same company. Search engines do not consider it a violation if one company has several websites. Moreover, it usually includes those in queue and makes the result more valuable for business.

However, if these websites are similar in the opinion of the search engine, then the system chooses the one that will be displayed in the search. And the system considers the rest as mirrors (copies). So, such websites are usually absent in the search results. Or their positions are significantly lower than the website that the search engine has chosen as the main one.

How to provide monitoring for multiple websites

The large number of websites makes the work of webmasters of companies difficult. After all, they are usually websites of different orientation, of varying degrees of complexity. In this connection, very often the set of different tools required for monitoring websites is so expanded that it becomes difficult to cope with it. And the simple daily routine begins to require a lot of time and effort.

As already mentioned, it is very difficult to figure out even a basic set of website monitoring tools on your own. And if there are many websites, even an experienced and highly qualified webmaster can have serious problems with monitoring and troubleshooting. This is especially true for time-related problems. Just imagine the situation when you are engaged in website monitoring. Try to imagine how hard and complicated it is. And don’t forget to think about all the necessary website monitoring procedures.

And then multiply all the effort by thinking about a situation where you need to monitor, say, four or five websites. So, a webmaster working with multiple websites is forced to look for ways to make his task easier. And the easiest way to make it easier to monitor several websites simultaneously is to use automated tools.

Monitoring automation for multiple websites

No webmaster can handle monitoring multiple websites on his own. This is physically impossible, often even if you have your own monitoring system. That is why many webmasters today use the services of online monitoring services for websites. For example, such as HostTracker, one of the best in this niche. In fact, this is a simple and effective solution that allows you to fully optimize and automate the process of website monitoring.

With all website monitoring services on platform, you can run website diagnostics on a continuous basis, even without being present at your workplace or at your computer at all. In addition, it does not require any equipment. What’s more, this web-based monitoring service has 140+ locations around the world from which the system runs diagnostics. This allows you to check all aspects of website availability and performance from different countries and regions.

Moreover, with the help of this service, the webmaster can track the occurrence of a problem. And thus, learn about it in a timely manner. Because its instant notification system will point you to the source of problems. And the systematic collection of statistics will help you localize this source even more effectively. At the same time, the service eliminates false signs of problems as much as possible.

Various tests include, but not limited to, ICMP, TCP/IP and all other Internet protocol accessibility, websites’ presence in DNSBL blacklists, domain and SSL expiration checks and more. There are even server tests. Which means that you can perform any host test on host-tracker to ensure its stability. This system can even try to reboot hosting in case of emergency if you have root permission.

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