In modern Internet marketing, SEO is a widely used term. However, not all customers of this service have an idea of what is included in this concept, what principles should be followed when promoting, and what promotion methods to avoid. This makes them vulnerable to unscrupulous or inept performers.
What is SEO and why is it needed?
SEO is an abbreviation for Search Engine Optimization, which means website optimization for search engines. Currently, SEO is increasingly seen as part of Search Engine Marketing – a set of activities aimed at increasing site traffic by an audience coming to the site from search engines, which, in addition to SEO, also includes advertising in search networks.
The goal of SEO is to increase the position of a site in the list of results issued by the search engine for a specific keyword. The best result is the first place in the issue, according to Domyessay This allows you to attract more visitors to the site who used the search engine and found information on their own.
Basic principles of SEO promotion
While search engine algorithms are quite complex and involve hundreds of ranking factors, there are a few basic areas that need to be controlled.
- Semantic core
- Unique content
- No technical errors
- Page optimization
- Proper distribution of links
- Incoming links
- Commercial factors
- Behavioral factors
Despite the fact that in recent years the main ranking factors are behavioral (search engines, accumulating huge amounts of information about users, trying to draw conclusions about their interests and needs, as well as the relevance of sites to their requests), other areas of activity have not lost their importance. Consider the main of these areas.
Promotion with the help of content aimed at narrow segments of the target audience is the most important direction of promotion today. Unique content greatly affects the behavioral characteristics of the site – site visitors stay longer on the site, save useful pages, and perform more targeted actions. Good informational content also has a “virality” – it is actively shared with friends by sharing it on social networks. Check how fast students share useful study materials. Unique content is also important for SEO, as a guarantee that the site does not fall under the filters of search engines.
It is important to take measures to ensure that the text remains unique for as long as possible – add it to the service for webmasters, regularly check the uniqueness with online services, and try not to replicate the texts in your own press releases for third-party sites. If you cannot write on your own – ask this service for texts. If the text on the page has low uniqueness scores during verification, and the page is a target for promotion on demand, such text is better to rewrite.
Page optimization refers to the content settings of each page of the site. These parameters are important both for the best visitor interaction with the site and for improving the recognition of the content of the page by the search engine.
It’s worth keeping track of both the length of your headlines (headlines that are too long or too short will hurt your rankings) and the content of your keywords. Images on the site should have alternative text and not be too large so as not to create problems for the user when visiting from a mobile device or with a slow Internet connection.
Distribution of links within the site
Links within the site affect an important parameter – the “weight” of the page. This parameter shows how important this page is in the site hierarchy. The more pages of the site link to one page, the higher its weight. Accordingly, with the correct transfer of weight to pages, pages with a maximum weight are more likely to appear in search results, compared to pages with a lower weight.
With a properly built link structure within the site (they are also called “relinking”), additional weight can be transferred to pages by displaying in the search results in those pages that meet the target queries. There are various linking schemes that allow you to pass weight to certain pages. It is also good practice to link each new page (blog post, article) to one of the existing pages on the site.
Even if the site has reached first place in search results, the work of optimizers does not end there. To stay in high positions, it is necessary to control the situation in the search results for the necessary queries by analyzing the top and top competitors, increasing the clickability of the snippet in the search results, monitoring the relevance of the semantic core, and the emergence of new queries.