The baby toiletries market is valued at US$ 10.6 Bn in 2021. It is set to grow at 4.9% CAGR through 2027. With a 44 percent market share, baby shampoo is the most popular product category. In 2021, Europe will be one of the main markets for infant toiletries, accounting for roughly 26% of total revenue. Despite a recent fall in the infant population, the baby toiletries market is predicted to rise at a significant rate throughout the projection period. Baby shampoo, baby wipes, baby toothpaste, baby bath additives, and baby soaps are all considered essential baby care goods.
Manufacturers endeavor to introduce new and innovative products in the baby toiletries market
The hygiene of their newborns is taken very seriously by today’s parents. They make every effort to provide a healthy and safe atmosphere in which to raise their children. As a result, they are picky about the infant bath and shower items they use. These factors have prompted several major baby toiletry producers to offer products with new features and specifications to meet the needs of their target clients.
Packaging of baby toiletries products is an influential factor that plays an important role in consumer buying behavior
Manufacturers are seriously contemplating introducing novel packaging for these goods, given the continual advancements and progress in various baby toiletries. In the worldwide infant toiletry industry, packaging plays a critical role in persuading consumers to buy a certain product. Manufacturers of infant toiletries have been attempting to introduce several creative package styles in recent years.
Baby Toiletries Market Competitive Landscape: Multinational players are relatively highly concentrated in the global baby toiletries market as compared to local and regional manufacturers of baby toiletries
The Procter & Gamble Company, Johnson & Johnson Consumer Inc., Kimberly-Clark Corporation, Artsana S.p.A., California Baby, Unilever group (Dove), Beiersdorf, Inc., Galderma Laboratories, L.P., Nature’s Baby Organics, Expanscience Laboratoires, Weleda, Inc., DR. Fischer Ltd., Earth Mama Organics, DCS Group(UK) Limited, Wordsworth UK Limited,
Key Questions Answered in the Report
- What is the size of the Baby Toiletries market?
- Which are the main organizations in the Baby Toiletries market?