AMSTERDAM — B2Press, the online PR software, is strengthening its international press release distribution model around localized country targeting and guaranteed media coverage, giving companies a more structured way to build relevant visibility in individual markets while creating a stronger digital footprint for search and AI-driven discovery.
As brands increasingly communicate across borders, press release distribution is becoming more about reaching the right media environment in each target country. Language, news consumption habits, editorial requirements and the structure of local media markets can vary significantly from one location to another. A distribution strategy that performs effectively in one country may therefore need a different combination of content localization, media targeting and publication channels elsewhere.
B2Press addresses this challenge through localized PR packages built around individual countries and regions. Press release distributions can be configured by geography, sector and language, while press releases can be prepared or localized according to the requirements of the selected market. This allows companies to approach international PR as a series of targeted local campaigns while managing the process through a single platform.
Local Relevance Becomes a Priority in Global Distribution
The distinction is particularly important for companies entering new markets. Broad syndication can create a large digital footprint, but the number of placements alone does not determine whether an announcement appears in media that matters to the intended audience.
B2Press combines international distribution infrastructure with market-specific targeting: press releases are prepared in English and localized to meet the language and editorial requirements of each market, with distribution currently supported in 24 languages, including Malay, Arabic, Chinese, Japanese and Urdu. Across more than 75 countries, B2Press works with local and global news agencies, verified media outlets and established distribution channels, connecting its network with more than 30 news agencies and over 300,000 journalists.
“Most companies still measure PR by how many websites republished their release. That number tells you almost nothing about whether the right audience in the right market ever saw it,” says Ediz Tokabaş, Managing Partner of B2Press. “We built B2Press around the opposite premise: fewer, more relevant placements in each country beat a large but shapeless footprint.”
Guaranteed Coverage with Market-Level Targeting
Guaranteed media coverage is a key part of the B2Press distribution approach, giving companies greater clarity about the media exposure included within each selected package. By combining established distribution channels with predefined coverage expectations, B2Press helps brands plan international PR campaigns around more predictable media outcomes.
This approach can be particularly relevant for international companies that need measurable visibility in a specific country. Instead of purchasing a single large distribution footprint and hoping that the most relevant local publications pick up the announcement, communications teams can choose country or regional distribution according to the markets that matter to their business.
“For example, when Türkiye’s leading digital asset platform Paribu announced the expansion of its platform into DeFi, yield, and equities, B2Press managed the distribution through a single campaign while tailoring delivery to different markets. The announcement was published in leading financial and business media across the Middle East, including Gulf News, Khaleej Times, Albawaba, MENAFN; in the United States through outlets such as AP News and TradingView; in India via ANI, PTI, The Print, Dailyhunt; in Italy on Larena, Notizie, Adnkronos; in Spain on Periodista Digital, El Confidencial Digital, Europa Press; and on global crypto and investment platforms including Investing, CoinMarketCap, TipRanks, and Binance. This demonstrates how B2Press combines localised distribution with access to trusted regional and industry-specific media through one coordinated campaign.”
Localization also extends beyond distribution. Press releases may require changes in language, terminology, structure and news angle to align with local editorial expectations. B2Press brings content preparation, geographic targeting, distribution and media reporting into the same workflow, allowing PR teams to coordinate country-specific campaigns without managing separate processes for every market.
From Global Reach to Local Media Visibility
B2Press operates on a pay-per-distribution model without requiring a long-term subscription. Companies can select individual countries, multiple markets, regional networks or global distribution according to each announcement. This makes it possible to scale international PR activity market by market while maintaining control over campaign scope and expected media coverage.
Built for AI-Era Discovery
As audiences increasingly rely on AI assistants and answer engines to research companies and markets, being cited by these systems matters as much as ranking in search. Coverage across verified, high-authority local outlets increases the likelihood that a company’s news is picked up as a reference source by large language models, extending the value of a single announcement well beyond its publication date.
This shift is also increasing the importance of Generative Engine Optimization (GEO), which focuses on improving how brand information is discovered, interpreted and referenced by AI-powered search and answer engines. By distributing localized, factual company news across relevant media environments, B2Press helps brands build credible digital signals that can support AI visibility alongside traditional search performance.
The localized model reflects a broader shift in international communications: global visibility is increasingly built through relevant local presence. For B2Press, the objective is not simply to distribute a press release as widely as possible, but to connect company news with media environments that are relevant to each target market.
About B2Press
Founded in Amsterdam in 2016, B2Press is an online PR software platform that helps companies manage press release content, distribution and media monitoring across international markets. Its network supports campaigns in more than 75 countries and includes connections to more than 30 news agencies, 10,000 publications and over 300,000 journalists. B2Press provides country, regional and global distribution options with localized content support and structured media reporting.
