Making sales and driving leads is a game of chance. It is a tough thing to do. And many people struggle to understand the concept as well as how to generate leads effectively. Austin Rotter knows how to win at this game of chance and shares five foolproof tips on how to generate more leads for your business.
Business growth is a tough nut to crack. It’s time-taking, labor-intensive, and a whole lot of brainstorming. Lead generation is one of the most effective ways to grow a business. It keeps costs low and maximizes the earning potential of a company. The best part about lead generation is that it does not feel intrusive from the customer’s perspective.
From a business’s perspective, the information you collect about your customers helps you personalize your opening communication with them to address their pressing issues. It also stops you from wasting your time calling leads who couldn’t be more uninterested in what you have to offer.
But (And that’s a big BUT), truth be told, lead generation is not a “walk in the park.” You may, however, make it a nice “stroll in the park” with the right audience. In this article, we enlist a few tips from Austin Rotter, an experienced lead generation and marketing professional, that you can use to generate more leads for your business.
1. Use Both Outbound & Inbound Marketing
Statistics prove that outbound marketing wins by a great margin over inbound marketing. But don’t let the stats deter you from deploying inbound marketing as well. Try to utilize both in a balanced manner to get the most out of lead generation.
To target inbound marketing effectively, personalize your email communication with your customers and get active online by regularly interacting with your audience and answering their questions. This will act as the founding stone for a healthy relationship with your customers.
2. Get Your Sales Team Involved
Lead scoring is impossible without knowing what qualifies a lead for sales. Your marketing and sales departments need to work hand in hand to devise the process of moving a lead from MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) to opportunity. Once you have mastered the pathway, then you can start capturing leads.
To help the process, always be open to letting your sales guide your leads along the conversion funnel. Must also make sure that everyone involved is up-to-date.
3. Regularly Arrange Customer Care Calls
Don’t forget your customer after a sale. A happy customer is a lot more likely to buy again than an unhappy one.
Wondering what the best way to ensure happiness is?
It’s a continued relationship with your customers! Follow-up calls are a strategic way to form connections with customers and nurture customer relations. Plus, they are a great way of asking for referrals. So, keep in mind that sometimes your best quality leads are the customers you already have.
4. Guest Blogging All the Way
Guest blogging is a proven-to-work way to generate leads via content marketing and improve your business’s SEO simultaneously.
It helps you form new industry connections, generate referral traffic from a relevant audience, and improve your SEO by acquiring industry-relevant backlinks. You can uncover lucrative leads for your business by guest blogging for other relevant businesses or websites that don’t directly compete with you or vice versa. Don’t forget the local influencers here. They can give you more traffic than you may imagine.
5. Send Effective Emails
Emails are, without a doubt, the best channel for lead generation. They are the preferred way of communicating with businesses for the majority of customers.
But how can you ensure that your email gets you the leads that you want?
It is not that difficult, actually. Start by grabbing your reader’s attention by adding a killer subject line. Try a surprising statistic or a thought-provoking question. Then personalize your message by including your prospect’s name. Keeping your recipient in mind, optimize the word length and timing of your email. Add value by including helpful materials, resources, and tips as per your prospect’s needs. Lastly, do not forget to add a clear call to action (CTA).
Lead generation can help you propel your business to new heights and make it thrive. Yes, reaching out to people at the right time with the right solution may seem super-daunting, but the right strategy can really put you out there. All you need to do is to know the answers to the right questions. What is your business about? What value can you provide? How will you do it? How will the customer benefit from it? Once you have them, these five golden tips from Austin Rotters will help you highlight your unique points, and that’s something no one can compete with. Happy lead generation!