According to a recent market survey conducted by Future Market Insights (FMI), the global audience intelligence platforms market was valued at US$ 5.5 billion in 2021 and is expected to reach US$ 17.2 billion by 2032.
According to the report’s findings, small and medium-sized businesses will be in high demand in the market because they generate the majority of revenue. From 2015 to 2021, revenue from pacemakers increased at an 11.8% CAGR.
The increasing use of social media is the primary driver of the Audience Intelligence Platform Market.
Many organizations needed to understand how the new normal affected customer behavior after the pandemic to make various upcoming business decisions. Numerous businesses have responded to the crisis by implementing advanced analytics strategies based on consumer behavior patterns, such as Audience Intelligence Platforms.
In 2020, Facebook, YouTube, and TikTok will be the three most popular social networks. These platforms had over 5.9 billion users by the end of the year. With the help of audience intelligence solutions, businesses can easily monitor how their content performs across all devices and numerous social media platforms.
The United States remains the largest revenue source for the audience intelligence platforms market.
The market for Audience Intelligence Platforms in the United States is expected to be worth US$ 17.2 billion by 2032. From 2015 to 2021, market revenue in the United States increased at a CAGR of 12%, while it is expected to grow at a CAGR of 10.8% between 2022 and 2032. The combination of AI-based software adoption and the growing number of e-commerce retailers in the country provides the Audience Intelligence Platforms Industry with tremendous growth potential in the United States. The US is expected to be a market with a US$ 570.5 Mn absolute dollar opportunity between 2022 and 2032.
Market Analysis of Audience Intelligence Platforms
The audience, Brandwatch, Affinio, SpotRight, Engine, Lithium Technologies, Synthesio, Zoomph, Codec, Demographics Pro, Helix, Mobilewalla, People Pattern, Pulsar Platform, and SocialCode are the key players in the Audience Intelligence Platforms Market.
The following are some recent developments by key providers of Audience Intelligence Platforms:
- Helixa and GWI formed a partnership in October 2021 to combine consumer estimate information with expressed consumer intent. By combining GWI’s Core survey with Helixa’s behavioral affinity data obtained through AI analysis of public social personas, Global Audience View provides a more detailed and comprehensive view of digital-first audiences. Because of the unified data collection, users can gain insight into a variety of subjects such as consumer interests, demos, influencers, brand usage, media usage, and psychographics.
- ENGINE launched Audience Intelligence in July 2021, a platform that enables advertisers to create audience targets, schedule ads across channels, and take action by providing comprehensive first-party data and interfaces.
- The partnership between Affinio and Snowflake will allow enterprise users to solve business problems without duplicating, relocating, or disclosing raw data in November 2020. Affinio’s Graph Analytics and Matchmaker two-in-one solution is combined with Snowflake’s secure data-sharing functionality as part of this collaboration. Affinio provides services with no data handling.
