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Artist Alley – What to Sell at a Convention

Artist Alley

Entering an Artist Alley at a convention can be a thrilling experience. The lively environment, creative artists, and a plethora of one-of-a-kind creations make it a sanctuary for both art fans and cosplayers. However, if you are an artist getting ready to set up your booth, you may be wondering what you should sell. You can never go wrong with some cool stickers, custom keychains or a hand painted tote bag. Let’s dive into the realm of Artist Alley and look at some essential factors to consider when determining what to provide, as well as some pros and cons in order to help you make the best decisions for your convention experience.

Knowing Your Niche

When it comes to Artist Alley, standing out is crucial. With so many customers and art enthusiasts, you need to attract them towards your stall before anyone else. One of the first steps is understanding your niche. Identify your strengths, artistic style, and the themes that resonate with the work you do. By focusing on your unique artistic voice, you’ll have a better chance of attracting customers who appreciate your specific style.


  1. Establishing yourself in a niche allows you to build permanent customers for your business. 
  2. Your own unique style will differentiate you from the ongoing competition around you and help you stand out in the crowd. 


  1. Limiting yourself to just a single niche may reduce your potential customer base, so integrate your style into various products. 
  2. It requires in-depth market research to identify a profitable niche that aligns with your artistic vision. Make sure you do extensive research before the convention.

Offering Various Products

Diversifying your product offerings can broaden your appeal and attract a wider range of customers. Some may prefer an Acrylic keychain, while others go for a customized water bottle. The key is to create these products with your artistic style to wow everyone gathering around you. By offering different price points and products, you can also keep the budget of others in mind. 


  1. A diverse product line-up can attract a larger audience and that helps you sell more. 
  2. Offering different products allows customers to have the power of choosing what they like and want, which eventually leads to them buying something from your stall. 


  1. Expanding your product range can require more investment as well as effort.
  2. Balancing the production of different products can be a huge task, so keep you prepared for lots of work. 

Keep Yourself Prepared

Ensure you have all the necessary supplies for a smooth convention experience. This includes packaging materials, price tags, business cards, receipt book, pens, tape and a calculator. Do bring a few snacks, water, and any personal items you may need during the event.
And that’s it! You’re ready to rock the next convention you will be displaying your work at.

Wrapping It Up

Setting up your booth in the Artist Alley is an exciting opportunity to showcase your artistic talent and connect with a passionate audience. As you prepare for a convention, remember to ask yourself tons of questions. Who’s attending the show? What age group will be there? What’s your niche and how are you going to offer your products. By carefully thinking about all the pros and cons, you can put together a successful stall!

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