Does insurance aged leads work? This is a question that many insurance agents and brokers ask themselves these days. As the name suggests, this refers to leads that weren’t sold in real-time. These leads may be stuck in the database for days or months.
The common thinking is that since these leads are older, they may no longer buy or purchase insurance. However, this isn’t always the case. They can still be relevant and can be contacted.
Still, you will need to put in more work with these types of leads, but it can be worth it in the end. Here are a few reasons why you should still consider using aged leads.
Have Been Pre-Screened
Another great thing about aged leads is that they’ve already been pre-screened by the lead generation company. Meaning, you’re not starting from scratch with a fresh lead. The lead generation company has already done some of the work for you by verifying that the contact information is accurate and that the leads are interested in your type of product or service.
All you have to do is follow up with them, start building a relationship, and hopefully close a deal. Buying aged leads are beneficial if you’re short on time or resources, particularly buying leads for life insurance. Rather than spending your time researching and cold-calling potential leads, you can focus on following up with the ones that have already been pre-screened for you.
Aged leads can be a great way to jumpstart your sales process, but it’s essential to make sure you’re buying them from a reputable source. Not all lead generation companies are created equal, so do your research before selecting one.
The last thing you want is to purchase a list of outdated or irrelevant leads. Consider Nectar Marketplace aged leads to get started.
Aged Leads Are More Affordable
Plus, buying aged leads is a lot cheaper than buying fresh leads. Aged leads are typically priced at a fraction of the cost of fresh leads because the lead generation companies have already incurred the cost of acquiring them.
That’s not to say that aged leads are always a bargain, though. The price of an aged lead depends on several factors, including:
- The age of the lead (obviously)
- How recently the lead was contacted
- The quality of the lead’s contact information
- The number of times the lead has been sold
Nevertheless, you can undoubtedly save money by buying aged leads instead of fresh ones. The leads will be just as good as fresh leads in most cases.
You Can Find Out More About Them
Since aged leads have been around for a while, you can usually find out more about them online. It includes their social media profiles, giving you insights into their interests and needs.
For example, you can learn about their purchasing behavior on social media and even get a sense of their customer service preferences. Or, you can learn what kinds of content they tend to engage with online. You can craft your sales pitch more effectively if you know their needs.
So the next time you reach out to them, you’ll be able to personalize your message and increase the chances of conversion.
Aged Leads Can Help Scale Your Insurance Sales Process
When you have a marketing and sales system in place that delivers proven results, you can fill your sales funnel with aged leads. They are a cost-effective way to scale your insurance sales process because you don’t have to spend as much time and money acquiring new customers.
If you’re thinking about using aged leads to grow your insurance business, there are a few things you need to keep in mind. First, make sure the leads are of high quality. There’s no point in buying aged leads if they’re going to be unqualified or uninterested in your products.
Second, remember that you’ll need to put in some work to nurture these leads. Just because they’re older doesn’t mean they’re ready to buy right away. Finally, be patient. It may take some time for the leads to convert, but they will eventually become customers if you’re using a solid marketing and sales system.
Final Thoughts
These factors show that aged leads are still worth considering, even though they require more work. If you’re willing to put in the extra effort, you could find some great customers who are ready to buy. You can target them with more tailored messages since you know more about their needs and wants.
You can also expect to see a higher conversion rate from leads that you’ve nurtured for a more extended period. It’s because they’re already familiar with your company and what you have to offer. So don’t overlook aged leads – they could be the key to growing your business!
