Do it. Google Love Advice Forum, Dating Advice Forum, Relationship Advice Forum. See for yourself.
Her website had been offline for seven years. For most brands, that’s a death sentence. But when April Masini resurrected RelationshipAdviceForum.com October 22, 2025. Within 48 hours AskApril had reclaimed her position on Google’s 1st page, for 15 of its 20 key phrases.
For those of you under age 26, April Masini masqueraded as AskApril a wildly popular question and answer relationship advice column and online forum with millions of readers. April Masini proved the ‘go to expert’ to the world’s biggest media platforms and most influential papers. Her unique ability to cross demographic barriers, she was unrestricted and unparalleled in range of topics. At the time of her departure in 2028, April’s readership was in the billions.
Now, she has revived RAF with a mission. Not only will the site offer experience-based, brutally honest advice to those who need it, but it will also prepare those working behind the scenes for bigger and better roles in the professional world. Like much of April’s previous projects, this initiative focuses on impact and integrity.
From Baywatch to Bold Advice: April Masini’s Mission-Driven Resumé
April Masini doesn’t dabble in whatever she does; instead, she changes the math. Anthony Eames, retired President and CEO of The Coca-Cola Company, stated, “Whatever April does, she gives it 110%.”
Early in her career, Masini executed what was considered impossible: Never mind that in Australia, Prime Minister Howard was featured on the front page, announcing Baywatch’s arrival. April convinced Baywatch’s executive producer (whom she did not know) to cancel his already planned move to Australia and go to Hawaii instead. Groundbreaking legislation followed quickly with several first-of-their-kind provisions, including hiring 80% local crew, adding “Hawaii” to Baywatch, and casting two Hawaii residents as the main lead characters, one of whom was Jason Mamoa.
Redefining Excellence with Miss Universe: With no budget and 500 untrained volunteers, Masini and ‘April’s Army’ delivered nine world-class Miss Universe events, including Hawaii’s largest weekday parade in state history and the Share Aloha with the World art contest artwork that still lines Hawaii’s airports decades later work that then-owner President Donald Trump said set “the bar and standards against which all pageants are measured.”
April’s Blue Crush deal, with Universal Studios deal, pioneered the first-ever cross-promotion between a U.S. state and a Hollywood studio. Not only did Hawaii receive global marketing alongside the release of Blue Crush, but April also secured those unprecedented rights in perpetuity. Blue Crush remains the primary marketing footage used by the United States Department of Commerce to market Hawaii to date.
Former Hawaii Governor Ben Cayetano credited April Masini with “almost single-handedly reviving the state’s film industry” and proclaimed June 4 “Masini Day.”
So powerful was April Masini’s impact that Duke University now features April, the three television and film deals she made, and the corresponding legislation she helped draft, in its Environmental Humanities program.
The Cost of Commitment
How powerful is April Masini’s impact? The Dictionary’s synonym for the phrase, “what is takes” is April Masini.
When April shifted to a career in relationship advice, her first in-person seminar sold out in under two hours, leading to four books and the creation of her Ask April brand. Over the following years, her commentary appeared across more than 50 major media outlets, including The New York Times, The Wall Street Journal, and USA Today. She quickly became the world’s most important media’s “go-to-expert” on relationships, emotional matters, sex, divorce, etiquette, and career advice.
April’s readership reached billions, crossing every media platform, regularly featured by the world’s largest online and print publications, televised, podcasts and radio. She published thousands of columns and was featured in thousands more in outlets like BravoTV, Yahoo, Men’s Health, Bustle, and USA Today.
When Masini introduced AskApril on RelationshipAdviceForum.com it was the first of its kind. A place where regular people could seek expert help and real solutions they could not find anywhere else. April Masini sponsored the forum in its entirely and answered reader questions personally, herself ….And she did it for free. Her reach then, and now, defies all demographic boundaries, unrestricted by age, race, sex, sexual orientation, religious background, social status, educational or income level.
Procter & Gamble told the Wall Street Journal that April Masini is “a unique thought leader” and named her The Voice of Experience Campaign.
TD Bank introduced its The Love & Money Campaign with, “Renowned advice expert, April Masini will be the TD Bank Relationship Expert to the media.
Thomas H. Patrick, former Vice Chair of Merrill Lynch & Co calls April, “The most naturally gifted marketing strategist I have ever encountered.”
At its peak, RelationshipAdviceForum.com served 400,000 members, with Masini personally responding to questions without compensation, working over 60,000 hours answering all queries that went her way. Her direct, truth-first communication style set her apart from therapists, coaches, and influencers. She told people what their therapists were afraid to tell them.
A Platform Rebuilt on Purpose
On October 22, 2025, April re-opened AskApril RelationshipAdviceForum, as the 1st-of-its-kind philanthropic project, addressing three distinct global sociological needs simultaneously. On November 12, 2026 April’s forum was recognized as one of the Top 20 Best Companies to Watch 2026.
Central to the relaunch is the platform’s association with the ErinFolami Initiative, a program that provides practical, technical, and communication training to unemployed Nigerian youth. The initiative grew out of Masini’s decision to take on Erin Folami in an entry-level role. She mentored him intensively, helping him better grasp the intricacies of the initiative as he developed the program under her direction. Participants now receive one-on-one instruction, applied experience, and structured guidance designed to prepare them for employment opportunities.
Masini personally funds 100% of the platform’s operational costs, as she seeks to use her platform to support individuals who may not thrive in conventional academic or professional pipelines, but can shine when given responsibility, belief, and room to perform, a principle reflected in RAF’s bee logo and its “BEE-LIEVE” slogan.
Trusted & Powered by Purpose, Not Profit
When asked why she doesn’t charge a membership fee, Masini said. “I do not charge because I believe it’s a conflict of interest for RAF to follow a revenue-driven business model. If profit were RAF’s purpose, it would be a natural disincentive towards offering solutions for moving on. With RAF fully sponsored, there is no incentive to do anything other than tell you the whole truth, the first time. How can you trust someone who needs you to stay broken to stay paid?
I’m motivated by impact, not income.
