OKLAHOMA CITY (August 5, 2021) – APMEX, one of the nation’s largest online precious metals retailers, is adapting to a pandemic-influenced rise in metals investing with the launch of the first precious metals shoppable app in the market.
The industry-leading mobile app is the first in the industry to provide a complete, secure purchasing environment fully within the app, enabling customers to invest in metals with just a few clicks.
“Today’s consumer is accustomed to making purchases through their smartphones, and we want to provide the same, secure, complete experience through our app,” said APMEX CEO Ken Lewis. “At the same time, we want these consumers to understand what they are purchasing and how the industry and markets can affect their decision-making.”
The APMEX app allows users to manage portfolios, view live spot price charts and set custom price alerts and push notifications tied to the latest industry news.
Economic uncertainty at the height of the pandemic in 2020 led many new customers to invest in precious metals – particularly silver.
“During the pandemic lock down, we saw a sharp rise in interest in the precious metals industry and gained an influx of new customers,” Lewis said. “In fact, we’ve seen record growth in new customers.”
The APMEX team saw a need to educate consumers new to the market, as well as to meet buyer expectations by providing a full e-commerce experience. The app offers resources to help buyers learn the nuances of the metals market.
“Educating consumers is a top priority for APMEX and we’re continuing to look for ways to inform investors,” Lewis said. “We’re thrilled to offer this first shoppable mobile app as a resource to new customers and our existing loyal customers.”
Visit https://www.apmex.com/the-apmex-app to learn more.
Since opening our doors in 2000, APMEX remains one of the largest sources in the Precious Metals industry. Over the last two decades, we have sold more than $11 billion in Gold, Silver, and other Precious Metals in more than 60 countries around the world. For additional information, visit APMEX.com or call (800) 375-9006.