Consumers are becoming more aware of the importance of scalp care, which is a critical step in increasing sales of anti-pollution hair care products. According to Future Market Insights (FMI), global anti-pollution hair care product sales will reach US$ 3.5 billion in 2021.
As consumers demonstrate a greater preference for hair care products containing natural components, market growth will accelerate. Companies are following the trend of substituting natural components for manufactured ones.
According to the report, corporations will launch a rush of new products in order to stay up with shifting consumer preferences. Aside from that, they’re likely to develop goods to address a certain hair or scalp issue in order to appeal to a broader demographic of consumers.