Digital Marketing

AniView Adopts Google’s Multiple Customer Management (MCM) solution


Leading providers of holistic, end-to-end Video ad-serving solutions and marketplace, AniView, announce the adoption of Google’s Multiple Customer Management (MCM) solution to make Google Ad Exchange demand available for its publishers.

The team at AniView, led by a team of forward-thinking individuals, including Alon Carmel, the CEO, Roy Cohen, CTO, and Efrat Shapiro, the CFO, has made a giant stride towards delivering the best experience to clients as the company is now using Google’s Multiple Customer Management (MCM) solution. The move by the leading provider of holistic, end-to-end Video ad-serving solutions and marketplace for publishers will make Google Ad Exchange demand available for its publishers.

We are excited to announce that we’re leveraging Google’s MCM solution to strengthen our vision to change the face of video advertising through innovation and collaboration with top notch companies,” says Alon Carmel, CEO of AniView. “It will help us provide an exceptional customer experience, expanding our global reach, and providing a holistic response to those who do not yet understand the potential of video advertising.”

Trends In The Global Advertising Market

There has been a steady increase in indirectly connected television (CTV) viewership, with Advertising-supported Video on Demand (AVOD) soaring, as ad spending surpasses $16M per advertiser in the U.S. in 2021, representing an eight percent increase from the previous year. The recent developments and the inherent opportunities necessitate new strategies and monetization capabilities. Unfortunately, publishers, irrespective of their level of experience in the industry, still struggle due to limited access to big inventory players such as Google Adx. Video solutions, particularly amidst new AVOD models and OTT solutions, have been described by experts as an effective way of adopting and ensuring advanced brand safety, optimize fill rates while enhancing yield management on cross-platform video ad campaigns. Consequently, AniView aims to help publishers leverage Google’s MCM program with the recent adoption of the solution.

AniView And Google’s Multiple Customer Management (MCM) solution

AniView will enable its publishers to enjoy the plethora of tools available to MCM participants as the company joins Google’s MCM program. Google designed the MCM program to help publishers streamline the number of channel partners they work with to increase trust, efficiency, and monetization from the advertiser supply chain. Other benefits of the MCM program to AniView include access to additional demand from other ad exchanges via Open Bidding with MCM as well as support for Programmatic Direct, Preferred, and Programmatic Guaranteed deals.

The partnership will ensure that the solutions offered by AniView are of the highest standard, helping to optimize the relationship over time. This includes verifying that a partner delivers real viewable impressions, grows sustainably, and offers a healthy volume of highly viewable impressions to Google’s exchange. Consequently, AniView can achieve a more effective, efficient, and transparent relationship with its publishers.

AniView is undoubtedly cementing their position as a leader in the video advertising landscape, charting a new course with unique end-to-end video ad-serving solutions. The company’s clients can take advantage of AdX, Open Bidding, and Programmatic Direct, delivering superior monetization along with AniView’s innovative technology.

For more information about the AniewView-Google MCM program partnership and other resources from the company, visit – AniView can also be found across social media, including Twitter, LinkedIn, and Facebook.

About AniView

AniView was founded in 2013 as an independent SaaS video and CTV monetization platform company that specializes in providing a full video management and advertising ecosystem for customers worldwide. The company offers a reliable platform for hosting, serving, tracking, and supporting cross-screen monetization solutions with ad players, SDK, SSAI, and content discovery platforms.

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