How did you start We Feature You?
We Feature You was founded back in May 2021 in the middle of the pandemic. I saw a unique opportunity for companies and individuals to stand out from the crowd as a lot of businesses were launched during that time and a lot of competition appeared offering the same products or services.
These people needed a way to show that they were the ones people should go to versus their competitors, and what better way to do so than by providing them with third-party validation and social proof from major media outlets like Bloomberg, Business Insider, and Forbes. We’ve since helped multiple companies in the real estate, recruiting, financial, marketing, and other industries build themselves as authority leaders using the power of public relations.
How do you think your previous background in entrepreneurship impacted the success of your firm?
Back in 2020, I used to run an automation & systems agency where we helped multi-million-dollar companies systemize and automate their processes to save time. I definitely would say that exact knowledge and experience definitely helped us save a lot of time on our own processes for We Feature You. I’ve been able to apply similar processes with our firm to save countless hours and make sure that clients are served really smoothly and have a great client experience.
What kind of advice would you give to someone looking to start their own business?
Be consistent and learn to manage your emotions. I see a lot of people start a business and have expectations in the first few weeks to get their first client or customer without putting in the work. The game of entrepreneurship is a compound game, you have to work, work, work and work again and again to finally in a few weeks or few months see the fruition of your work. Delayed gratification is a key component of this journey, you have to be willing to put in the work and reap the rewards at a later time.
There’s also the concept of learning how to manage your stress and emotions, when embarking on this journey, I never thought that it would be such a big component of the success of my business. How is a business supposed to succeed if the business owner can’t even stay calm and keep pushing regardless of how he feels? It won’t work.