Singapore – Another first in the NFT space, a new use-case for blockchain verification of ownership, this time it is for VIP club memberships specifically for access to post race and track side parties and events following Formula One Grand Prix destinations around the world.
Amber Lounge, well-known for providing outstanding experiences in and around the Formula Oneⓒ world, is now offering exclusive NFT-based VIP memberships. The ‘Amber X’ NFTs are targeted at the elite party globetrotters, with a limited 1,888 invite-only memberships available for purchase. These club memberships provide NFT holders lifetime access to a variety of worldwide VIP and global Pop-Up events attended by billionaires, celebrities, and other jet-setters.
In case you’re wondering what kinds of celebrity guests Amber Lounge attends to, ‘Friends of Amber’ include Lewis Hamilton, Nico Rosberg, Justin Bieber, Kim Kardashian, Richard Branson, Gordan Ramsay, Pamela Anderson, Kylie Minogue, and supermodels such as Naomi Campbell, Josephine Skirver, Petra Němcová, and Victoria Silvstedt.
The exclusive and luxury after-parties hosted by Amber Lounge are in multiple locations across the globe, including its signature events in Monaco, Singapore, Abu Dhabi, Mexico City, and Shanghai, following the Formula Oneⓒ circuit. Their dusk-till-dawn post-race parties usually include an exclusive F1ⓒ drivers’ fashion exhibition and an all-night party with live world-renowned DJs.
Amber at the Forefront of the Best Party Experiences Fuelled by World Class Acts
Over the following 18 months, Amber has a series of important highlights planned to bring Amber’s exclusivity and famous after-parties to top destinations, including Miami and Las Vegas for the US F1 circuits in 2023, as well as other famous locations like Bali and Ibiza.
“In launching our exclusive NFT membership program, we want to appeal to a discerning global party elite who truly appreciate the best in life alongside the world’s most exclusive and glamorous party experiences. We are also actively exploring opportunities across the globe to bring Amber’s parties to more countries where the Grand Prix races and potentially other major global sporting or international events are held,” — Cher Ng, the CEO of Amber Lounge and co-founder of two world-famous entertainment venues in Kuala Lumpur, Zouk Club KL and TREC KL, commented.
Amber Lounge Group’s MD Jeannette Tan, the founder of Imaginoire, the luxury lifestyle events, and entertainment agency that brought the first fully licensed Pop-Up of New York’s famed VIP theatre of varieties nightclub “The Box” to Asia, will also be bringing a new creative direction to take the brand’s prestigious event experiences to epic new heights.
“Moving forward we are looking to reinvigorate the Amber party experience to make it even more exhilarating and exciting than ever before. Guests can expect the unexpected as we take them on a mesmerizing journey fuelled by world-class performers and immersive entertainment acts,” said Tan.
“Our lifetime VIP memberships are a perfect implementation for utility NFTs — they’re paperless, transparent, and easily transferable,” explained Ng. “We’re already lining up multiple collaborations with major artists and brands for exclusive NFTs to drop at our parties, and we have a number of Metaverse events in the works. NFTs are going to be the next big thing in the high-end nightlife scene, and Amber Lounge is at the forefront of this movement.”
There are only 1,888 NFTs available for Lifetime Club Membership
Out of the 1,888 available for sale, only two grades of NFT memberships are available, both by invitation only. These club memberships provide NFT owners access to all Amber X events globally for the rest of their lives, as well as invitations to Metaverse events.
In addition, the top-tier NFTs which have a limited number capped at 30 will provide owners with up to USD 30,000 in VIP tables at Amber signature events, such as exclusive dinners and networking events. Top-tier NFT members will also get exclusive access to limited-edition custom-designed champagne box sets as NFT drops, which are exquisitely themed champagne bottle art collections presented only during Amber Lounge events.
Aside from the 1,888 NFT memberships available for purchase, the team has allocated an extra 112 NFTs for promotional and marketing purposes.
“Amber Lounge events are a cut above other members-only clubs. Our parties are extravagant, exclusive, and insanely fun. We’re very excited to bring the world’s first high-profile NFT-based memberships to the global luxe lifestyle events space,” said Ng.
He added, “We’ll also be accepting many different cryptocurrencies as payment at our venues and we’re expanding into different events other than the Grand Prix — for example, we’ll be hosting a by-invitation-only summer beach vibes party in Bali this August or a members-only winter ski getaway in a luxe destination such as Courchevel or St Moritz.”
The principals behind prominent global investment group Catcha Group, as well as other leading players in the crypto space, such as Calvin Cheng, a former Singapore Parliamentarian who recently established an NFT and fan token investment company that was granted a virtual asset license from Dubai alongside Binance, FTX, and Crypto.com, are among Amber shareholders supporting Ng’s enhanced vision.
Amber X NFTs are compatible with all standard Web3 wallets, which should suit crypto-savvy clients. Meanwhile, crypto newbies should be rest assured that active support and guidance will be easily available for Amber X Membership purchases made by buyers unfamiliar with Web3 technology. The site, which is designed with a user-friendly interface, does not need crypto newbies to have a prior understanding of cryptocurrency; instead, users may acquire memberships using credit cards.
About Amber Lounge
Amber Lounge is a VIP luxury party host that holds events in key cities across the globe, including the world’s most exclusive luxe lifestyle events following key Grand Prix destinations. Founded in 2003, Amber Lounge has become a world-renowned organization for exceptional experiences from extravagant fashion shows and exhilarating dusk-till-dawn parties around the globe. Amber Lounge events are commonly frequented by billionaires, celebrities, and other jet-setters.
In 2022, Catcha Group acquired Amber Lounge and launched the ‘Amber X’ NFT memberships initiative. Each NFT represents a lifetime membership granting the holder global access to Amber Lounge events, along with other perks. Representing Amber Lounge’s first foray into an expanding Metaverse initiative, Amber X NFTs are the world’s first high-profile NFT-based memberships to be launched by a global luxe lifestyle events company.
About Catcha Group
Founded in 1999, Catcha Group is one of the most established internet groups in Southeast Asia. The Group’s vision is entrepreneurs first and they have been building and investing in disruptive technology companies around the world for more than 20 years, with a particular focus on Southeast Asia and Australia.
Since its inception, Catcha Group has completed over 70 corporate transactions, and brought six companies from their early stages to a public listing or sale, with an aggregate valuation of over US$1 billion. In February 2021, Catcha listed Catcha Investment Corp, a US$300 million Special Purpose Acquisition Company (SPAC), on the NYSE to merge with businesses in the new economy sectors. Most recently, Catcha invested in Carsome, Southeast Asia’s largest integrated car e-commerce platform, and Malaysia’s first tech unicorn.
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