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Amazon Stock Performance: Comparing with Other FAANG Companies

For years now, the FAANG Stocks representing Facebook, Amazon, Apple, Netflix, and Google have contributed significantly to the performance of the technology sector in the broader market. Among these FAANG giants, Amazon stock performance has been especially noteworthy, courtesy of its diversified business model and consistency in its growth trajectory. In this detailed guide, we will explore the depth of Amazon’s stock performance and compare it with other significant FAANG industry peers. Additionally, we will also analyze the different factors contributing to Amazon’s position within this elite group. 

Amazon stock has reflected an impressive growth history, with the company’s stock price witnessing a significant tenfold increase from 2014 to 2024. As of May 2024, Amazon’s market capitalization stands at a massive $1.6 trillion, which is a lot in itself. Amazon’s remarkable growth is a testament to its successful expansion into various sectors, including e-commerce, cloud computing (AWS), Amazon Prime Video (Entertainment), and physical retail. 

In contrast to Amazon, Apple has performed consistently and remains the largest company within the FAANG group, baked at approximately $2.7 trillion. Apple has consistently outperformed with its hardware innovation, particularly the iPhone. Additionally, the company has expanded its services into various segments, significantly driving its performance to new heights. Simultaneously, Alphabet (previously Google) is currently at a market cap of $1.8 trillion and benefits from its dominance in digital advertisement and growing cloud business. Amongst the other FAANG stocks, Netflix and Meta platforms are currently valued at $200 and $800 billion, respectively. Conversely, these stocks are more significantly volatile because of their limited focus and challenges within their respective industries. 

Revenue and Profitability 

If we talk about Amazon’s revenue trajectory, the growth has been beyond comparable to that of other FAANG companies. In December 2023, towards the year-end, Amazon reportedly recorded revenues up to $469.8 billion, a significant increase from its $280.5 billion revenue in 2019. This substantial growth in Amazon’s stock performance is largely attributed to its e-commerce operations and AWS, dominating the cloud computing market with a 33% share as of 2023. 

However, Amazon has a slightly different strategy than its industry peers and operates with slimmer profit margins than Apple and Alphabet. Despite its high revenue, Amazon reinvests most of its earnings into business expansion. On the other hand, AWS’s high margins have significantly contributed to Amazon’s overall profitability in recent years. For example, in 2023, AWS contributed $26 billion to Amazon’s operating income and positioned itself in a critical position in the company’s financial health. 

FAANG Stock Revenue Generation in 2023 compared to Amazon

FAANG Stock Revenue in 2023
Apple  $394.3
Alphabet  $279.8
Meta  $117.9
Netflix  $36.5

Stock Volatility and Market Sentiment 

Amazon’s stock performance is also heavily influenced by its investment strategies and market expectations. As you can see, Amazon has ventured into newer sections like health care and autonomous driving, which can often lead to market volatility because of investor sentiment towards these initiatives. On the contrary, Apple’s stocks seem to be more stable than those of Amazon, reflecting its established market position and steady revenue streams. While Alphabet’s stock benefits from a dominant market position, it also experiences market volatility due to regulatory scrutiny and changes in the ever-evolving digital advertising needs. 

Meta platforms and Netflix, on the other hand, tend to experience increased market volatility compared to Amazon. Meta platforms are highly sensitive to any news regarding data privacy, regulatory actions, and changes in user engagement. Netflix, on the other hand, finds itself in the crashing market due to competition from other streaming services and a dip in subscriber growth. 

Challenges and Risks 

Despite Amazon’s stock performance, the company has faced several challenges and risks because of frequent regulatory changes. Currently, regulatory strictness is a growing concern, especially with an increase in antitrust action for big tech companies. Amazon also stands a chance of facing criticism and regulatory intervention for growing concerns over its labor practices and environmental impact. 

Additionally, with growing competition in the cloud computing and e-commerce landscape, rivals like Microsoft, Google, and Alibaba are investing heavily in the cloud infrastructure, whereas traditional retailers and new entrants continue to challenge Amazon’s position in the e-commerce sector. 


We can conclude that Amazon’s stock performance within the FAANG group is characterized by its rapid growth, diversification, and innovation. While Amazon shares many similarities with its industry peers as a tech giant with a significant market influence, Amazon’s strategic approach to reinvestment and its global leadership in cloud computing sets it apart from the competition. Investors who are planning to invest in any FAANG stocks must consider all these factors and understand that each company operates within different sectors in the technology market and faces equal chances for both risks and opportunities. 

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