Digital Marketing

Amazon Keyword Research 2024: A Complete Guide for Merchants to Rank on Top in Amazon Search

Amazon Keyword Research 2024: A Complete Guide for Merchants to Rank on Top in Amazon Search

Summary: Optimize your Amazon product listings for maximum visibility with this comprehensive amazon keyword research guide.

Keywords are an essential component of how Amazon determines which specific product to display after the customer inserts a specific search query. So, leveraging the correct and appropriate search terms in product listings eventually boost the chances of product receiving maximum exposure by securing top position in Amazon’s search engine.

However, to rise above the vast array of offerings, it demands more than merely cataloging your commodities – it calls for a profound understanding of Amazon keyword research.

In this comprehensive guide, we explore the tricky area of Amazon keyword research. Not only that, we will also explain how Amazon’s search algorithm works, and how it has evolved over the passage of time.

The Ultimate Amazon Keyword Research Guide for Merchants

Searching and identifying keywords for Amazon that are relevant, have high search volume, and low difficulty can be quite challenging for merchants looking to start their career as an Amazon seller.

However, selecting the right Amazon keyword research tool and strategy can help you in determining the most adequate and ideal Amazon search terms for your business.

However, before we delve deep into specificities let’s first understand what actually is Amazon keyword research and how it’s different from the typical keyword research that SEO agencies and specialists do for helping businesses to rank on top in search engines like Google and Bing.

What is Amazon Keyword Research?

At its core, Amazon keyword research is the art of identifying and refining the precise lexicon and phrases that patrons employ in their quest for products on Amazon.

By harmonizing your listings with these keywords, you augment your visibility and pertinence, catalyzing an influx of traffic and sales. Here are some essential aspects:

  • Illumination: By aligning your product catalogs with the keywords customers utilize, you enhance the likelihood of appearing in their search outcomes. This amplifies the probability of customers discovering and interacting with your listings.
  • Affinity: If your product catalogs resonate with the keywords customers deploy, it signals to both Amazon and the customer that your commodity is the object of their quest. This could escalate click-through rates and catalyze an increase in sales.
  • Excitement and Commerce: Amplified visibility and connection can engender excitement around your product catalogs. The more customers fluttering around your listings, the higher the potential for a surge in sales. It’s all about etching your signature in the vibrant cosmos of Amazon selling.

How does Amazon’s Search Algorithm Work?

Amazon’s search algorithm is quite similar to that of Google, and ranks products based on diverse range of factors, these include:

  • Keywords: Addition of product specific, relevant, and informative keywords within the product listing can eventually increase the chances of product being ranked on top for relevant search queries.
  • Customer Reviews: Reviews are another essential ranking factor, as Amazon’ search algorithm ranks products with maximum number of positive reviews on top.
  • Sales/Conversion Rate: Merchants or sellers that sustain a high conversion rate are more likely to be ranked on top by Amazon’s search algorithm.

How Has Amazon’s Search Algorithm Evolved with Time?

Amazon’s search algorithm is an ever-evolving mechanism concentrating on pertinence, conversion ratios, and customer contentment.

As purveyors, remaining au courant with these modifications is paramount to preserving a competitive advantage.

  • A9 Algorithm: Amazon was primarily focused on the A9 algorithm for a considerable duration. It was mainly about relevance and conversion rates, similar to Google’s algorithm, but with a stronger focus on boosting sales.
  • A10 Algorithm: Subsequently, in 2019, Amazon introduced the A10 algorithm. It pledged a more streamlined, efficient search experience. It continued to value relevance and conversion rates, but it also began to accord more importance to customer satisfaction.
  • Collaborative Filtering: Amazon’s algorithm utilizes “collaborative filtering” to propose products. It’s comparable to orchestrating a romantic match, forecasting a customer’s preferences based on the predilections of other patrons.
  • Item-to-Item Collaborative Filtering: Amazon has elevated collaborative filtering with “item-to-item collaborative filtering”. Instead of associating customers with analogous purchasing chronicles, it correlates products with congruent purchasing annals.
  • Continuous Evolution: Amazon’s algorithm is not one to bask in its past laurels. It’s continually changing and enhancing, with progress in areas like deep learning, image recognition, and natural language processing. These enhancements aid Amazon in making more precise predictions across a broad spectrum of product categories.

Top Amazon Keyword Research Tools

Although there are various free Amazon keyword research tools. But if you want a silver bullet to keyword success, then these are the top two Amazon keyword research tools for you.


Labeled as one of the best Amazon keyword research tools, MerchantWords offers sellers and merchants access to valuable insights on consumer demand and shopping trends.

The Amazon keyword research tool allows sellers to unleash hidden product opportunities, curate compelling marketing campaigns, garner more visits to their Amazon storefront, and skyrocket their sales.


Next on the list of the top Amazon keyword research tools is Sonar. Sonar collects valuable insights from more than 180 million Amazon customers globally.

Its reverse ASIN lookup features allow sellers to dig out relevant and high-traffic keywords from competitors, enabling them to boost listing visibility and eventually product sales.

Bonus Tips for Crafting a Winning Amazon Keyword Research Strategy

Choosing the Right Keywords for Amazon

Picking the right keywords is about finding a good mix of essential words, searching often, and not being too competitive.

You can find the keywords your audience connects with by doing good research and using data to help you.

Maximizing Visibility and Conversion

After pinpointing your critical keywords, weaving them smartly throughout your product listings is vital. From the titles and bullet points to the backend search terms, each part is critical to ramping up visibility and boosting conversions.

Final Word

Targeting the most appropriate and relevant product keywords essentially increase the chances for a product to rank on top in search results on Amazon. There are various tools like MerchantWords and Sonar that can help sellers and merchants to find the most suitable keywords for their product listings.

However, finding the most adequate set of keywords can become a challenging task, specifically for people with limited knowledge of how Amazon’s search engine works.

Don’t worry!

There are companies like Aun Digital that can help simplify and streamline the keyword research process. Plus, they offer consultation services to help merchants and sellers rank their products on top in Amazon search engine and generate higher ROI.

FAQs Related to Amazon Keyword Research

  • What are the most searched products on amazon?

Learning about the top products on Amazon’s search list can help you understand what customers like and what’s popular now. If you make your products similar to these top items, you can use the existing demand to sell more.

  • What are the most searched keywords on amazon?

Looking into the top-searched keywords on Amazon can reveal golden chances for improvement and growth. By weaving these keywords into your game plan, you can boost your visibility and connect with a broader circle of potential buyers.

  • What are Amazon Keyword Ads?

Amazon keyword ads are a powerful tool to enhance your product’s exposure. You can maximize your earnings and significantly grow your business by smartly managing your ad budget and carefully monitoring your ad performance.

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