According to Future Market Insights, the business-to-consumer (B2C) model has grown in importance in the food and beverage industry as a result of social media influence and a growing preference for online shopping. As a result, some almond butter manufacturers are adopting B2C techniques to service customers worldwide.
The B2C strategy allows for a greater customer reach in the worldwide market at a lower cost. Almond butter sales are being boosted by the penetration of online retail platforms such as Walmart, Amazon, Tesco, Costco, and others.
Consumers favor online platforms that allow for zero-contact purchases. As a result, B2C has emerged as a key approach for almond butter players.
Massive investment from venture capitalists has arrived.
Vegan food is booming on the global market, encouraging a torrent of financial investors to invest in vegan food production companies. Vegan food companies are looking for funding to expand their business and cater to worldwide customers. Investments in the United States totaled $747 million in 2019, up 11% from the previous year.
Vegan food production investment is increasing in several nations, including the United Kingdom, Germany, Australia, Japan, and India. For example, Miyoko’s Creamery, a California-based firm, earned $6 million in B series funding in 2019. Katjes green food, a subsidiary of the Katjes Group, has invested in Fora, a European vegan butter company.
Olam International Ltd., Treehouse Almonds, Petrow Food Group, Barry Callebaut AG, Big Tree Organic Farms, Harris Woolf Almonds, Rapunzel Naturkost, All Organic Treasures GMBH, Tapia Foods, Napa Nuts, Caro Nut Company, United Food India, Royal Nut Company, and Other are some of the leading almond butter manufacturers.