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Alisa Goliampolska: How Innovative Strategies Are Transforming the Investment Market

Alisa Goliampolska

In 2024, investments in Latin American startups grew by 26%, surpassing growth in Europe (7%) and contrasting with a 34% decline in Southeast Asia. This is due to favorable demographic trends, digitalization, and the maturity of investment strategies in the region. Additionally, artificial intelligence and blockchain technologies are influencing the market by enabling investors to acquire real estate shares through tokenization, lowering entry barriers and democratizing access to real estate markets. We discuss these and other factors shaping modern investment strategies with expert Alisa Goliampolska.

Alisa Goliampolska is a global expert in marketing and investment strategy, with over a decade of experience guiding companies through market challenges and unlocking sustainable growth. As the founder and CEO of AG Global Strategy, she leads a forward-thinking team that blends advanced technologies, AI-driven insights, and bold strategic thinking to help businesses scale, streamline, and thrive.

Her cross-industry expertise spans digital marketing, investment planning, and growth acceleration. Alisa brings a rare combination of traditional financial knowledge and deep digital savvy, allowing her to spot market trends and business opportunities with precision.

A graduate of Miami Business Technological University, Alisa is passionate about innovation at the intersection of business and technology. She is also a trusted advisor to startups around the world, helping them build strong foundations and scale through smart, tailored strategies.

Alisa Goliampolska’s impact in investment and marketing earned her a place on the jury of The Ventures Award in Chicago. With over a decade of experience, she has helped companies unlock growth through AI and innovation. A visionary in strategy and technology, Alisa is also a recipient of the prestigious Cases&Faces Award, celebrating her contributions to business, education, and social progress.

Alisa, which innovative strategies do you think are most actively changing the investment market in recent years? What trends do you see on the horizon?

The investment landscape is being reshaped by AI, the rise of crowdfunding, the shift toward platform-based models, and the growing influence of ESG factors. There’s also a clear trend toward investing in brands where packaging, positioning, and trust play a key role. I develop strategies that enhance a company’s investment appeal through proper financial structuring and marketing.

How are new technologies like blockchain or artificial intelligence influencing investment approaches and asset management?

Blockchain improves transaction transparency and security, enables asset tokenization, and automates management via smart contracts. AI transforms risk assessment, helps build capitalization models, and forecasts ROI. I use AI in both marketing and investment packaging to analyze metrics, shape strategies, and strengthen investor trust.

How Innovative Strategies Are Transforming the Investment Market

Many investors are becoming increasingly interested in startups. What innovative strategies do you think startups can use to attract investment?

Successful startups build a strong investment narrative by tailoring communication for investors, increasing founder visibility, and creating transparent financial plans. I support startups in investor-ready packaging – from pitch decks and one-pagers to PR and go-to-market strategies, including international expansion.

Are there risks associated with implementing innovative investment strategies, especially for those just starting out in investing? How can these risks be minimized?

Yes, the main risk lies in over-relying on technology without a strategy. To minimize this, we always conduct audits, test approaches in practice, build exit strategies, and consider jurisdictional specifics. It’s essential not just to follow trends but to adapt them wisely to the business model and founder’s goals.

What innovative approaches to investment management would you recommend for companies to not only attract capital but also use it effectively?

I recommend aligning financial structure with marketing strategy. This includes tax optimization, asset protection, forecasting, market entry preparation, and building investor trust through strong branding and communication. All of this boosts business valuation before raising capital.

How do you help your clients adapt traditional investment strategies to the new market realities? Can you share any successful examples?

One example: a client planning to expand into the EU. We adapted not only the business model but also built a public image for the founder, created media opportunities, and developed PR and marketing materials. This helped attract strategic investors from both the EU and the U.S., while maintaining operational control.

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