Growth within the alcohol packaging market is primarily driven by the changing consumer preferences for choosing alcoholic beverages packaged in sustainable packaging solutions. Manufacturers in the alcohol packaging market are constantly engaged in research and development activities to fulfil the increasing end user demand for sustainable as well as flexible alcohol packaging solutions. Another major influencer, propelling the demand for beer and alcohol packaging solutions, is the rising consumption of alcoholic beverages amongst the population from various age group all over the world.
Some of the recent trends and innovations in alcohol packaging design have given birth to new and innovative solutions in the industry. Increasing focus on recycling has compelled the manufacturers in the alcohol packaging market to come up with novel and recycling-compatible products and packaging solutions. This has led to an increased application of new and previously unused materials for manufacture of the products in the alcohol packaging market, such as paper and paperboard.
Rising Usage of Recyclable Materials Creates Growth Opportunities for Alcohol Packaging Market
The importance of alcoholic beverage packaging is being underscored, owing to the increase in the instances of alcohol consumption in various social settings. Furthermore, the development of the alcohol packaging market is also propelled by the increasing utilization of innovative packaging solutions made from highly recyclable and alternative materials. This trend is also bolstered by the continual efforts by the governments across the world to limit the usage of plastic materials for single use packaging purposes.
Some of the most popular beer and alcohol packaging solutions offered by the industry players and manufacturers are made from various materials, such as metal, paper and paperboard, glass, and plastic, among others. Amongst these, glass material segment draws the highest demand within the alcohol packaging market. The increasing demand for glass made alcohol packaging solutions can be attributed to the increasing utilization of reusable glass bottles as well as recyclable glass bottles.
Geographically, the alcohol packaging market can be categorized into regions like North America, Latin America, Middle East and Africa, Europe, and Asia Pacific. Among these, the most dominant regional industry within the overall alcohol packaging market is Europe. Increasing consumption of alcoholic beverages among the regional population as well as the presence of a large number of alcoholic beverages manufacturers in the region are bolstering the growth of the Europe alcohol packaging market.
Increasing Demand for Beer Fuels Development in the Alcohol Packaging Market
Based on the application, the beer segment dominates the landscape of the alcohol packaging market. Some of the major types of alcoholic beverages for which the solutions in the alcohol packaging market are used include wine, ciders, beer, spirits, and FAB, among others. High popularity of beer amongst various age groups, owing to its low alcohol content is driving the growth of this segment in the alcohol packaging market.
The landscape of the alcohol packaging market is considered to be extremely competitive, owing to the rising number of international as well as regional manufacturers, focusing on expanding their product inventories as well as regional presence. The COVID-19 pandemic had a negative impact on the development of the alcohol packaging market. The manufacturers and players working in the alcohol packaging market are engaged in various corporate strategies, both organic and inorganic, to counter the adverse effects of the pandemic on the industry.
The leading participants and major manufacturers operational in the global alcohol packaging market include Crown Holdings, Inc., Owens Illinois, Inc., Gerresheimer AG, Vidrala S. A., Beatson Clark Ltd., WestRock LLC, Smurfit Kappa Group, DS Smith PLC, Ball Corporation, Ardagh Group S. A., Berry Global, Inc., Nampak Ltd., Intrapac International Corporation, BA Glass Germany GmbH, Stora Enso Oyj, and Amcor PLC, among others. These major manufacturers and industry players are focused on research and development in a bid to discover and design the best alcohol packaging ideas and solutions.