Artificial intelligence (AI) has been around since the early days of computing, but it has recently gained much popularity. According to Maximize Market Research, the US AI market is projected to reach $223.40 billion by 2029. In fact, AI has recently made a revolutionary change in the content marketing game.
In recent years, AI has become an essential tool for marketers looking to optimize their content. AI-powered content optimization and analysis are one of the most exciting ways digital marketers can leverage this technology to help them create better user experiences.
What Is AI-Powered Content Optimization?
AI-powered content optimization is a form of SEO that uses artificial intelligence to improve content performance. It can be used to create new content or optimize existing content, and it’s designed to work with both organic search results and paid advertising campaigns.
If you’re unfamiliar with SEO, it stands for search engine optimization, a process that helps websites gain more visibility in search engines like Google, Bing, and Yahoo!. When someone searches for something online, this information is sent through an algorithm that ranks websites based on their relevance to user queries. These rankings determine where your site appears when people perform those searches.
How Can AI Help Optimize Your Content?
There are several ways in which marketers are using AI to optimize content. For instance, you would have heard of OpenAI’s ChatGPT, which helps create new content, get information, and even write codes. Likewise, with its ability to access information in real time, Microsoft’s Bing AI chatbot is also paving new ways marketers can leverage AI for content optimization.
Here are some ways in which AI can help content marketers:
Leveraging AI for Keyword Research
There are several AI-based tools available that allow you to perform keyword research. The beauty of these platforms lies in their ability to provide accurate results based on your business goals, industry, and competition landscape, allowing you to make informed decisions about which keywords are worth targeting with your content efforts.
For instance, GrowthBar ranks the most searched keywords and helps you find the appropriate ones you can target easily and quickly. These AI-powered tools for keyword research can significantly reduce the efforts required by marketers, considering that SEO keyword research is one of the most tedious jobs in digital marketing. AI Analysis can help analyze anchor text usage and suggest keyword variations and semantic keywords.
For example, let’s say that you’re a national retailer selling clothing accessories online. You’d like to expand into new markets but don’t know where else people might shop for scarves besides Amazon or eBay. The answer lies in finding long-tail keywords with low competition levels so they’ll naturally rise through page rankings. AI tools can help you find such long-tail keywords quickly.
AI-Driven Content Creation
If you want to create a content marketing strategy that helps your business stand out, AI-powered content creation is an excellent way to get started. This is because producing quality content constantly is the most significant factor in any content strategy. That’s what even expert marketers believe. Hubspot data shows that 56% of marketers feel blogs and articles are necessary for content strategy.
AI can help you create more relevant, targeted content that resonates with your audience. It also enables you to make sure that every piece of content is engaging and effective in its own right by analyzing its performance after it’s published. This allows businesses like yours to produce valuable pieces of work that are more likely than ever without any previous SEO or writing skills knowledge.
Many AI tools, like Jasper AI, CopyAI, ChatGPT, Rytr, etc., can help you create quality content. Although most AI-generated content requires minimal editing, the quality is excellent. The only thing you need to worry about here is facts. Since many AI tools are trained on past data, they don’t have recent information, which can lead to inaccurate facts.
Importance of Seeking Professional Help for Optimizing AI Content
As mentioned in the previous header, AI content still requires manual editing for the best optimization. This includes checking the inserted keywords, adjusting keyword volume, adding internal and external links, etc. You can do this yourself if you have the proper knowledge of SEO. However, it is best to seek professional help if you don’t have the expertise.
You can connect with SEO consulting agencies to get help optimizing your AI-generated content. The agencies will have the resources to help you build and implement the SEO strategy. SEO consulting can significantly improve the chances of ranking your content high on search engine result pages (SERPs).
According to CadenceSEO, such SEO consulting agencies can help you with everything from keyword research to content marketing. Moreover, they can help you develop a strategy that is specifically tailored to address your requirements.
Enhancing On-Page Optimization with AI
AI-powered content optimization is all about analyzing the performance of your website. The goal is to understand which pieces of content are performing well, which ones aren’t, and why. AI can also help you understand what your audience likes, so that when you create new content or edit existing pages, it’s more likely to resonate with them.
And because AI is trained on billions of examples, it can provide insights into how other websites perform based on their topics or industries, even if those sites aren’t directly competing with yours.
AI-Driven Content Analysis and Performance Tracking
AI-driven content analysis and performance tracking using AI to optimize your content. When you’re optimizing your website or blog, AI can be used to analyze and optimize your content in the following ways:
- Analyzing the overall quality of each piece of content on your site. This includes spelling errors, grammar mistakes, technical issues like broken links or missing images, readability scores, and more. It will also identify areas where there are opportunities for improvement based on industry standards, such as Google’s Search Console guidelines for SEO best practices.
- Tracking how well each piece of published content performs over time, from when it was first published until today so that you can make adjustments if necessary.
The future is here, and it’s powered by artificial intelligence. In fact, the use of AI has become so mainstream that the Senate has passed a new bill for the same. The Algorithmic Accountability Act of 2022 has recently been introduced. It mainly focuses on impact assessments so that users and regulators have some clarity on how such systems can be used.
AI can help you create content that will stand out on the SERP and drive more traffic to your website. Suppose you’re looking for ways to improve your SEO strategy without spending hours researching or writing articles yourself. In that case, this guide should give valuable tips on how AI-powered content optimization works.