Several industries are now incorporating artificial intelligence while it is still at a nascent stage. However, scientists are conducting a lot of research on how to enhance the workflow using AI. Yes, AI technology is still growing. However, experts are expecting AI to have a strong foothold in different sectors in the coming years. It is essential to mention that AI has also revolutionized market research for eCommerce. It has changed the whole approach to product development.
The past two years have seen a sudden surge in interest and progress in artificial intelligence capabilities. Earlier, AI was limited to smart devices. But now, people are integrating it with several other industries like finance, marketing, stocks, and healthcare. These industries are observing a recent surge in AI technology because of the rapid research that is underway. Interestingly, all of these industries have now started relying on artificial intelligence entirely.
The AI Conference conducted an interesting survey recently. According to this research, artificial intelligence might perform every intellectual task that a human being can by 2050. This target might seem like a stretch for now. But who knows, AI might accomplish this task even before 2050.
Why is Market Research for eCommerce so important?
Market Technology developments have always faced criticism for taking away human jobs, and it is accurate in some cases. A machine can perform tasks of multiple humans single-handedly. The manufacturing and product design industries are witnessing these effects the most.
Let’s look at various benefits of using market research for eCommerce.
-
Optimized post-production functions
AI has shown extraordinary results when it comes down to the post-production phase. It has helped in saving time and effort. Manufacturers can also program the machines to learn faster and do the task more accurately with minimal error. The AI is also able to pay attention to minute details that an untrained human might miss. Let’s look at the advantages that AI provides to humans:
-
Increases human’s life spans
AI can help increase people’s life spans by replacing them with dangerous jobs. It can perform functions like safety tests for the automation industry and mining. For instance, AI can also help automate the automotive safety industry by collecting and analyzing data about the product’s safety.
-
Reduces the business’ operation cost in the manufacturing and designing industry
One of the deciding factors about substituting manual labor with machines is the overall cost of operation. It is no surprise that this cost of machines is considerably lower. Due to the cheaper manufacturing costs, the product’s overall cost also decreases, making the products more affordable to the masses.
-
Helps in designing better and advanced products
AI can help design better products by firstly taking off the mundane tiring machine belt jobs. Secondly, it will be able to collect more data to make the products more helpful and efficient.
-
Automated Testing of Features
In the manufacturing industry, there is always a shortage of quality analysts and assurance engineers. This might end up lowering the overall quality of the products. Testing features of the products require thorough inspection, which takes time. AI has taken the onus of this task. It has proven to be an excellent partner when it comes to testing features.
Because of this regime change, researchers can spend their time better by researching consumer trends. They can concentrate on competition research that helps in providing better services to the customers.
Additionally, testing of the product by the quality assurance engineer can dampen the manufacturing process. Mass production cannot be done until the inspection is complete, which can delay the production cycle.
An automated approach can significantly improve the workflow and save time and money. Also, an AI might identify minor bugs and fix them using data from user sessions.
-
Assisting with User Experience and Design
The most vital part of the manufacturing process is to design a product that consumers can relate to. The success of the product depends hugely on its ability to resonate with the users. A lot of thinking and time goes into designing a unique yet relatable product. Additionally, it is also essential to create a product that is a notch higher than your competition.
AI can immensely help in this area because of its vast potential to research and analyze data. It can analyze the latest trends in the market and consumer behavior. AI then uses this data to come up with a working model that can be refined later.
Conclusion
Artificial intelligence has already revolutionized the marketing industry. However, every groundbreaking technology has faced criticism in the past, and artificial intelligence is no different.
So, yes, AI might take on some human jobs. However, it will ultimately help lower down the manufacturing cost and increase the production multi-fold. Any business that does not incorporate the latest trends in the market is doomed to fail. Artificial intelligence will soon be an integral cog in every industry. So, every business needs to embrace AI whenever it comes to their industry.
If your industry can drive eCommerce’s market research benefits, you need to take a leap and embrace it.
