VANCOUVER and SINGAPORE, July 29, 2026 — Afi Labs Cloud Services Inc. has significantly expanded its global collaboration with Google. The company announced today that it will resell the Google Cloud and Google Maps Platform across both North American and Asian markets, bringing enterprise-grade location technology to the transportation and logistics sectors.
Founded in 2013, Afi Labs originated within MIT’s Computer Science and Artificial Intelligence Lab. Today, the dual-headquartered firm operates out of Singapore and Vancouver, British Columbia. The company has spent the last decade building award-winning software directly on top of the Google Maps ecosystem, servicing hundreds of businesses globally.
“Google Maps has helped companies move people and packages faster, more efficiently, and with greater visibility,” said Afian Anwar, CEO of Afi Labs.
Anwar emphasized that this partnership provides a distinct advantage for businesses operating in complex supply chains.
“For any business, especially in logistics, working with a specialized Google Maps Partner like Afi Labs means direct access to engineers who understand the industry, plus best-in-class support backed by Google’s own Maps engineers and specialists,” Anwar added.
Transforming Field Services and Last-Mile Delivery
Afi Labs has already demonstrated the immense value of this partnership through real-world client successes. One major implementation occurred with Proforce Pest Control, a technology-driven home services company based in Boca Raton, Florida.
Mark Shorr, CEO of Proforce Pest Control, detailed the immediate impact of the technology on his bottom line.
“The Proforce Route Planner cut our fuel use by 22% per appointment and lets our technicians fit in up to four extra stops a day,” Shorr stated. “It started with a single LinkedIn message to Afi Labs. They understood the problem immediately, and together we built the solution on Google Maps Platform’s Route Optimization API.”
The Google Maps Route Optimization API is a specialized tool designed to tackle the complex vehicle routing problem. It allows companies to generate optimized route plans that consider crucial constraints like time, cost, vehicle capacity, and driver work hours.
Similar operational success was achieved in Europe with OVO, a fast-growing bike delivery company headquartered in Geneva, Switzerland.
“Our legacy routing system couldn’t keep up with how our business was growing, so we turned to Afi Labs,” explained Felipe Barakat, CEO of OVO.
Barakat noted that Afi Labs quickly built an automated route planner utilizing the Google Maps Route Optimization API and seamlessly integrated it into OVO’s existing daily workflows.
“What sets them apart is the combination of deep Google Maps expertise and a real understanding of last-mile logistics,” Barakat continued. “We’re now partnering with them to roll the platform out across Switzerland and the EU.”
This specific collaboration with OVO earned Afi Labs first place at the inaugural Google Maps Platform Awards, cementing their status as a premier developer in the logistics space.
Supporting the Developer Community
Beyond direct client services, Afi Labs serves as a massive educational resource for the broader software engineering community. The company actively maintains one of the industry’s most comprehensive independent technical blogs for Google Maps Platform developers. Their site offers detailed guides, free tools, and tutorials covering everything from tracking devices via the Geolocation API to mapping GPS points to road networks.
As supply chains grow increasingly complex, the combination of Google’s massive data infrastructure and Afi Labs’ specialized engineering provides logistics companies with a clear path toward operational efficiency.
About Afi Labs Afi Labs is a Google Maps Partner that pairs deep engineering expertise with the responsiveness of a small, high-touch team. The company helps organizations build customized, location-based solutions, including route optimization, driver navigation, and fleet tracking, utilizing Google Maps Platform APIs and advanced AI-powered tooling.
About Google Cloud Google Cloud offers a powerful, optimized AI stack that enables organizations to transform their businesses for the Agentic Era. This includes AI infrastructure, leading models like Gemini, comprehensive data management capabilities, multicloud security solutions, and robust developer tools. Customers in more than 200 countries and territories currently rely on Google Cloud as their trusted technology partner.
