Las Vegas, NV, The Argentine Football Association (AFA) has officially announced Lexar, a globally recognized technology brand, as a new Global Sponsor of the Argentine National Teams, marking a significant milestone in the organization’s ongoing worldwide expansion. The partnership was unveiled during CES, the world’s leading technology exhibition, reinforcing AFA’s commitment to international growth, innovation, and strategic collaboration in key global markets, particularly the United States.
This announcement represents another major step in AFA’s long-term global development plan launched in 2018. Since then, the Association has steadily expanded its international footprint by building strategic alliances with leading global brands, establishing a strong presence across multiple continents, and enhancing the global visibility of Argentine football.
Lexar, known worldwide for its high-performance memory and storage solutions, brings a strong technology-driven identity to the partnership. As a U.S.-born global brand with a presence in markets across North America, Asia, Europe, and Latin America, Lexar aligns closely with AFA’s vision of uniting excellence in sport with innovation, performance, and long-term institutional development.
The official presentation took place in Las Vegas and featured prominent members of Argentina’s World Cup–winning coaching staff, including Walter Samuel and Roberto Ayala, alongside Leandro Petersen, AFA’s Commercial and Marketing Director. The event was hosted by Argentine football icon Sergio Goycochea, highlighting the symbolic importance of the partnership for the organization’s present and future.
Leandro Petersen emphasized the strategic significance of the agreement and its role in AFA’s broader global vision.
“We are very pleased to announce this important partnership. Welcoming a global technology leader like Lexar strengthens our projects and supports the international development of the AFA brand. Eight years ago, we set out to build a global identity in key markets such as China, the United States, India, the Middle East, and Latin America. Today, with more than 100 commercial agreements worldwide, that objective has become a tangible reality.”
Petersen further noted that partnerships with internationally respected brands are fundamental to sustaining AFA’s institutional growth and supporting innovation across all levels of the National Teams.
Walter Samuel and Roberto Ayala also addressed the importance of continued institutional development to maintain excellence in performance, preparation, and long-term planning. Ayala stated,
“Institutional growth is essential for the future of our National Teams. These strategic partnerships allow us to maintain the highest standards in training, performance, and development. We are grateful to Lexar for joining us during this important phase.”
Samuel added,
“For AFA, continued growth is essential, and the support of leading global companies plays a key role in that process. We are preparing for a year full of expectations, and partnerships like this contribute significantly to our long-term objectives.”
The collaboration comes at a time of strong international momentum for AFA, following recent sporting success and increased global engagement with Argentine football. The partnership with Lexar reflects a shared commitment to excellence, innovation, and long-term vision, values that resonate strongly in both elite sport and advanced technology.
As AFA continues to expand its brand presence worldwide, the alliance with Lexar further strengthens its position as one of the most globally connected football institutions, bridging sport, technology, and global audiences.
About Lexar
Lexar is a leading global technology brand specializing in high-performance memory and storage solutions designed for professionals and consumers worldwide. Renowned for innovation, quality, and reliability, Lexar supports performance-driven users across a wide range of industries.
For more information, visit www.lexar.com
