Digital printing technologies have gained enormous penetration in the packaging sector. Inks in coatings interact with substrate in seemingly endless and unexpected ways. Primer systems occupying a central role in ensuring high quality printing across surfaces. Of note, the growing demand for primers in water-based coating systems is a key driver for new varieties of packaging primer formulations. Product developers are leveraging new chemistries in extrusion laminating primers to capture lucrative revenues in the near future.
Water-Based Extrusion Lamination Primers to Generate Massive Revenue Streams
The demand for water-based extrusion lamination primers in the flexible packaging industry has generated massive value-grab opportunities for businesses in the packaging primers market. The expanding array of products help meet the requirements of printability and adhesion of inks across diverse substrates such as PE and PP films, foil, and paper.
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Packaging businesses are generating huge demand for primers in water-based systems for digital printing for the packaging sector. More recently, with environmentally friendly and sustainable packaging solutions gathering steam among end users, water-based primers have witnessed considerable advancements. To a large part, this is due to the preference of water-based coatings over solvent-based counterparts.
Advancements in functional packaging coatings are opening new lucrative streams in the packaging primers market. In particular, manufacturers in the packaging primers market are incorporating water-based emulsions in their products. The rise in application of water-based extrusion lamination primers will help the packaging primers market climb by 1.4 times the current market value during the forecast period of 2020-2028.
Players are innovating in water-based emulsions to unveil functional packaging coating solutions to meet the emerging demand in the end-use industries. Extensive R&D in primers for paper is also motivating players to expand their product portfolio. The trend is offering incremental avenues in the packaging primers market. State-of-the-art polymer technologies are expected to set the tone for future innovations, as these help in the utilization of high-quality plastic materials in the packaging sector.
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