What is Cross-Channel Advertising?
Cross-channel marketing is when businesses utilize multiple marketing methods to create personalized ads to reach customers. This cutting-edge advertising strategy often includes social media, email, and online videos. However, a new wave of cross channel media is growing in popularity, thanks to the flexibility and seemingly limitless marketing possibilities. For businesses seeking to take their personalized advertising campaigns to the next level, there’s three platforms you won’t want to miss.
Linear TV
Okay, you may be thinking, “Linear TV, it’s 2025, not 1993.” While some may say this marketing method is outdated, the truth is that it still has immense value you won’t want to miss out on. Think about it: with Cross-Channel TV you can reach thousands of people at once. Today’s linear TV marketing strategies aren’t the ones your father used. You can choose to purchase high-value slots during the most-watched programs, select the channels you want your commercials to air on, analyze viewership to ensure you’re getting the most out of your ads, and measure their effectiveness with in-depth metrics. See, we told you Linear TV was a great tool!
Connected TV
Connected TV, or CTV, is the linear TV advertising of the 21st century. Instead of using live or pre-recorded programming, you utilize streaming services. Your ads play before, during, or after shows or videos or even overlaid with other content. CTV ads let you create hyper-targeted content for your target audience, ensuring you reach who you want when you want. You can take advantage of popular streaming services like
- Peacock TV
- Hulu, Disney+
- Netflix
Or you can choose Smart TV apps
- Prime Video
- YouTube
As more people turn to streaming platforms for their entertainment, integrating CTV as part of your cross-channel marketing strategy is a must.
Gaming Platforms
One of the most exciting new cross-channel ventures is gaming platform advertising. Now, businesses can promote their products and services within game environments. There’s a few ways you can take advantage of this truly cutting-edge technological advancement:
- In-game advertisements – These include branded products, billboards, banners, and audio ads.
- Advergames – Advergames or mini-games are games that are custom-made as a form of advertisement.
- Hard-coded ads – If you have access or experience with coding, you can build your ads into a game, making it an actual part of the playing experience. Hard-coded ads can’t be changed, which is great for long-term outreach.
Using gaming platforms with your cross-channel advertising strategy is an excellent way to reach a highly targeted audience. Since gamers can spend multiple hours within their favorite games, your ads are gaining constant views throughout an extensive audience.
Cross channel media is the future of advertising, providing businesses with greater outreach opportunities. Simulmedia is proud to offer AI-powered TV advertising that lets you reach high-response strategic TV audiences with maximum efficiency. Why should you choose Simulmedia to help grow your business?
- Full viewer outreach without audience fragmentation
- Guaranteed impression delivery
- Complete metric transparency
- Cutting-edge Skybeam self-service platform
- Much, much more
Simulmedia is the next-generation cross-channel TV advertising platform revolutionizing how businesses reach customers. Unlock the power of modern-day advertising with performance TV+ and Simulmedia today!
